Management Strategies: Business Strategies in Global Environment

2019/2020

Academic Year

ENG

Instruction in English

6

ECTS credits

Delivered at:

Faculty of Management (Nizhny Novgorod)

Course type:

Compulsory course

When:

1 year, 2 module

Instructor

Plotnikov, Mikhail

Course Syllabus

Abstract

The students are required to complete the online part of the course before the classes start. The topics covered in the online course “Business strategies for emerging markets” are: Topic 1. Generating business core idea. Topic 2. Designing the Business Model. Topic 3. Elaborating the Value Proposition. Topic 4. Choosing and supporting strategies. Topic 5. Business tactics. Topic 6. Recognizing Strategic Opportunities. Topic 7. Managing Sales in Emerging Markets. Topic 8. Strategy Implementation. After the online part of the course contact hours will be devoted to more in-depth analysis and discussion of key concepts, models and strategies as well as their relevance within the global environment.

Learning Objectives

• The aim of the course “Business Strategies in Global Environment” is to master the art of strategic management within global environment.

Expected Learning Outcomes

• know the definitions and key concepts of strategic management, strategy foundations, business modelling. distinguishes between schools of strategic management.
• know and be able to use the following tools: PESTEL-analysis. Industry analysis. 5 competitive forces. Competition analysis
• know and be able to use: strategic opportunities, Client value analysis, Ansoff matrix, Product-market-channel matrix, Vision statement, Vision propagation instruments
• know and be able to use: Functional strategies. Balanced Score Card. Financial strategies. Marketing strategies. Corporate architecture. HR strategies.
• know and be able to use: Strategic diagnosing. Gap analysis. SWOT analysis. Scenario planning. Action planning
• know Change management concepts. Strategic team. Leadership challenges. Strategic mistakes

Course Contents

• Understanding strategy
• Analyzing business environment
• Creating strategic vision
• Choosing and supporting functional strategies
• Managing strategic process
• Implementing strategy

Assessment Elements

• Class participation
• Home assignment
• Exam

Interim Assessment

• Interim assessment (2 module)
  0.25 * Class participation + 0.5 * Exam + 0.25 * Home assignment

Bibliography

Recommended Core Bibliography

• Drumaux, A. (2018). Strategic Management for Public Governance in Europe [Elektronische Ressource] / by Anne Drumaux, Paul Joyce. London: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edswao&AN=edswao.495046760

Recommended Additional Bibliography

• Audretsch David B. Everything in Its Place: Entrepreneurship and the Strategic Management of Cities, Regions, and States [Book]. - Oxford : Oxford University Press, 2015.