• A
  • A
  • A
  • ABC
  • ABC
  • ABC
  • А
  • А
  • А
  • А
  • А
Regular version of the site
Advanced search
Master’s Programme 'Global Business'
For visually-impaired
Advanced search
Menu
HSE Campus in Nizhny Novgorod

Master’s Programme 'Global Business'

Academic Supervisor
Krekhovets, Ekaterina
Manager
Shabanova, Zhanna

Address:
25/12 Bolshaya Pecherskaya street, Office 412
Nizhny Novgorod, 603155, Russia

Phone: +7 (831) 436-74-09 (ext. 6306)

Feedback

 

Have you spotted a typo?
Highlight it, click Ctrl+Enter and send us a message. Thank you for your help!
To be used only for spelling or punctuation mistakes.

Digital Communications

2020/2021
Academic Year
ENG
Instruction in English
6
ECTS credits
Delivered at:
Faculty of Management (Nizhny Novgorod)
Course type:
Elective course
When:
2 year, 2 module

Course Syllabus

Full Syllabus

Abstract

The course helps the student to learn the requirements for digital specialists and apply the tools of mobile marketing, web analytics, SMM and video marketing to solve business problems. Students get acquainted with the basic tools of digital communications and learn to use them on the basis of real cases.
Learning Objectives

Learning Objectives

  • The course helps students apply modern digital communication tools.
Expected Learning Outcomes

Expected Learning Outcomes

  • Knows the requirements for digital marketing. Knows the trends and tools of mobile marketing
  • Knows requirements for web analytics. Knows trends and advanced web analytics tools
  • Knows the requirements for an SMM specialist. Knows trends and advanced SMM and video marketing tools. Knows types and elements of online video
Course Contents

Course Contents

  • Mobile marketing
    Requirements for a digital marketer. Mobile marketing trends & tools
  • Web analytics
    Web analytics requirements. threes and advanced web analytics tools
  • SMM and video marketing
    Requirements for SMM specialist. content marketing. Trends and tools for SMM and video marketing. Types and elements of online video
Assessment Elements

Assessment Elements

  • non-blocking Class work
  • non-blocking Home work
  • non-blocking Class work
  • non-blocking Class work
  • non-blocking Class work
  • non-blocking Class work
  • non-blocking Home work
  • non-blocking Class work
  • non-blocking Class work
  • non-blocking Class work
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.25 * Class work + 0.25 * Class work + 0.25 * Class work + 0.25 * Home work
Bibliography

Bibliography

Recommended Core Bibliography

  • Das A. Digital Communication: Principles and System Modelling / Apurba Das. - Berlin, Heidelberg: Springer-Verlag, 2010. – ISBN 978-3-642-12742-7. – ISBN 978-3-642-12743-4

Recommended Additional Bibliography

  • Hermawan Kartajaya, Philip Kotler, & Den Huan Hooi. (2019). Marketing 4.0: Moving From Traditional To Digital. World Scientific Book Chapters, 99. https://doi.org/10.1142/9789813275478_0004
HSE Campus in Nizhny Novgorod → Master's programmes → Faculty of Management (Nizhny Novgorod) → Master's Programme in Global Business → Courses → Digital Communications, 2020/21 Academic year
Edit
© HSE University 1993–2024  Contacts  Copyright  Privacy Policy  Site Map 

HSE Sans and HSE Slab fonts developed by the HSE Art and Design School