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Regular version of the site

Digital Communications

2019/2020
Academic Year
ENG
Instruction in English
6
ECTS credits
Course type:
Elective course
When:
2 year, 1, 2 module

Course Syllabus

Abstract

The course helps the student to learn the requirements for digital specialists and apply the tools of mobile marketing, web analytics, SMM and video marketing to solve business problems. Students get acquainted with the basic tools of digital communications and learn to use them on the basis of real cases.
Learning Objectives

Learning Objectives

  • The course helps students apply modern digital communication tools.
Expected Learning Outcomes

Expected Learning Outcomes

  • Knows the requirements for digital marketing. Knows the trends and tools of mobile marketing
  • Knows requirements for web analytics. Knows trends and advanced web analytics tools
  • Knows the requirements for an SMM specialist. Knows trends and advanced SMM and video marketing tools. Knows types and elements of online video
Course Contents

Course Contents

  • Mobile marketing
    Requirements for a digital marketer. Mobile marketing trends & tools
  • Web analytics
    Web analytics requirements. threes and advanced web analytics tools
  • SMM and video marketing
    Requirements for SMM specialist. content marketing. Trends and tools for SMM and video marketing. Types and elements of online video
Assessment Elements

Assessment Elements

  • non-blocking Class work
  • non-blocking Home work
  • non-blocking Class work
  • non-blocking Class work
  • non-blocking Class work
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.25 * Class work + 0.25 * Class work + 0.25 * Class work + 0.25 * Home work
Bibliography

Bibliography

Recommended Core Bibliography

  • Das A. Digital Communication: Principles and System Modelling / Apurba Das. - Berlin, Heidelberg: Springer-Verlag, 2010. – ISBN 978-3-642-12742-7. – ISBN 978-3-642-12743-4

Recommended Additional Bibliography

  • Hermawan Kartajaya, Philip Kotler, & Den Huan Hooi. (2019). Marketing 4.0: Moving From Traditional To Digital. World Scientific Book Chapters, 99. https://doi.org/10.1142/9789813275478_0004