Digital Communications

2021/2022

Academic Year

ENG

Instruction in English

6

ECTS credits

Delivered at:

Faculty of Management (Nizhny Novgorod)

Course type:

Elective course

When:

2 year, 1, 2 module

Course Syllabus

Abstract

The course helps the student to learn the requirements for digital specialists and apply the tools of mobile marketing, web analytics, SMM and video marketing to solve business problems. Students get acquainted with the basic tools of digital communications and learn to use them on the basis of real cases.

Learning Objectives

• The course helps students apply modern digital communication tools.

Expected Learning Outcomes

• Knows requirements for web analytics. Knows trends and advanced web analytics tools
• Knows the requirements for an SMM specialist. Knows trends and advanced SMM and video marketing tools. Knows types and elements of online video
• Knows the requirements for digital marketing. Knows the trends and tools of mobile marketing

Course Contents

• Mobile marketing
• Web analytics
• SMM and video marketing

Assessment Elements

• Class work
• Home work
• Class work
• Class work
• Class work
• Class work
• Home work
• Class work
• Class work
• Class work

Interim Assessment

• 2021/2022 2nd module
  0.25 * Class work + 0.25 * Class work + 0.25 * Home work + 0.25 * Class work

Bibliography

Recommended Core Bibliography

• Das A. Digital Communication: Principles and System Modelling / Apurba Das. - Berlin, Heidelberg: Springer-Verlag, 2010. – ISBN 978-3-642-12742-7. – ISBN 978-3-642-12743-4

Recommended Additional Bibliography

• Hermawan Kartajaya, Philip Kotler, & Den Huan Hooi. (2019). Marketing 4.0: Moving From Traditional To Digital. World Scientific Book Chapters, 99. https://doi.org/10.1142/9789813275478_0004