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Regular version of the site

Sociolinguistics of mass media discourse

Academic Year
Instruction in English
ECTS credits
Delivered at:
School of Literature and Intercultural Communication
Course type:
Compulsory course
1 year, 1, 2 module


Course Syllabus


The aim of the course is to introduce students to a range of approaches within the field of sociolinguistics and media studies and to link these with a variety of practical implications. More specifically, this course provides students with an awareness and understanding of the impact of social environment on the language and speech behavior of people. Students will critically engage with theoretical considerations of social constructivism as well as develop the ability to critically analyze the content of modern media.
Learning Objectives

Learning Objectives

  • Students will be guided towards in-depth reading on the topics and given the opportunity to develop the skills of analysis and synthesis of theoretical and methodological issues. Students will also be equipped with the core analytical skills necessary to engage in research on mass media discourse, including data collection, analysis and presentation. By the end of the course, students will be able to demonstrate a broad understanding of the main issues in the field of sociolinguistics and media studies, to analyzei98 texts of mass communication from the point of view of their performativity, semantics and meaning and to identify any possible manipulations in their various forms (oral and written, using audio-visual means).
Expected Learning Outcomes

Expected Learning Outcomes

  • владеет основными понятиями социолингвистики
  • владеет основными методами социолингвистических исследований
  • имеет представление о жанрах коммуникации, медиа и массовой коммуникации, СМИ и СМК.
  • умеет использовать современные теории для решения аналитических и исследовательских задач
  • воспринимает тексты средств массовой коммуникации с точки зрения их перформативности, семантики и смысла и идентификации возможных манипуляций в различных их формах (устной и письменной, с использованием аудиовизуальных средств)
  • владеет методиками оценки и технологиями анализа материалов различных СМИ
Course Contents

Course Contents

  • Basic concepts of sociolinguistics
    Introductory remarks. A review of the scientific, educational and periodical literature on the course. Sociolinguistics and sociology of language. The main problems and approaches. Social conditions for the functioning of the language. Spheres of use, language forms (literary language, territorial dialects, vernacular, professional jargons, argos, Creole languages, pidgin). Social markers of language units at different linguistic levels.
  • Methods of sociolinguistics
    Selection of informants. Methods of collecting material. Observation. Oral interview. Questionnaire. Tests. Processing and presentation of statistical results. Analysis of written sources. Mass screening of speakers.
  • Communication as a social action
    Genres of communication. Media and mass communication, media and QMS.
  • Classification of media theories
    An empirical-functionalist group for the study of mass communications. Studying the effects of propaganda. Theories of limited information exposure. Theories of the fourth power and regulatory theories of media. A linguistic group of theories.
  • Media text as an object of media linguistics. Ibarra and Kitsuse research program.
    Typology of media texts. Methods of research of media texts. Rhetoric of the discourse of social problems. Keynote ideas and styles.
  • Multimodal texts
    Theory of multimodality and social semiotics. A multimodal discourse analysis
  • Persuasive strategies
    The basic strategies and tactics of multimodal political texts: a self-presentation strategy, manipulative strategies, a discrediting strategy, and related tactics.
Assessment Elements

Assessment Elements

  • non-blocking самостоятельная работа
  • non-blocking презентация
  • non-blocking домашнее задание
  • non-blocking тест
Interim Assessment

Interim Assessment

  • Interim assessment (2 module)
    0.3 * домашнее задание + 0.3 * презентация + 0.2 * самостоятельная работа + 0.2 * тест


Recommended Core Bibliography

  • Jewitt, C., Bezemer, J. J., & O’Halloran, K. L. (2016). Introducing Multimodality. London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1204264
  • Kranert, M. (2019). Discourse and Political Culture : The Language of the Third Way in Germany and the UK. Amsterdam: John Benjamins Publishing Company. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2294302
  • The Routledge Handbook of Language and Media [Электронный ресурс] / ed. by Colleen Cotter, Daniel Perrin; DB ebrary. – London; New York: Routledge; Taylor & Francis Group, 2018. – 572 p. – Режим доступа: https://ebookcentral.proquest.com/lib/hselibrary-ebooks/reader.action?docID=4939135&query=Methods+of+Critical+Discourse+Analysis+
  • Аюпова Л.Л., Салихова Э.А. - Основы социолингвистики - Издательство "ФЛИНТА" - 2018 - 104с. - ISBN: 978-5-9765-3469-8 - Текст электронный // ЭБС ЛАНЬ - URL: https://e.lanbook.com/book/102644
  • Кирия И.В., Новикова А.А. - История и теория медиа - Издательский дом Высшей школы экономики - 2017 - 423с. - ISBN: 978-5-7598-1188-6 - Текст электронный // ЭБС ЛАНЬ - URL: https://e.lanbook.com/book/100133

Recommended Additional Bibliography

  • Discourse and Communication : New Approaches to the Analysis of Mass Media Discourse and Communication, edited by Teun A. Van Dijk, De Gruyter, Inc., 2011. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=3042341.
  • Interactions, Images and Texts : A Reader in Multimodality, edited by Sigrid Norris, and Carmen Daniela Maier, Walter de Gruyter GmbH, 2014. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1652210.
  • Language, Power and Ideology : Studies in political discourse, edited by Ruth Wodak, John Benjamins Publishing Company, 1989. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=673092.
  • Multimodal Studies : Exploring Issues and Domains, edited by Kay O'Halloran, and Bradley A. Smith, Routledge, 2012. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=728269.
  • The Cambridge Handbook of Sociolinguistics, edited by Rajend Mesthrie, Cambridge University Press, 2011. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=803144.