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Corporate culture and HR brand

2022/2023
Учебный год
ENG
Обучение ведется на английском языке
3
Кредиты
Статус:
Курс обязательный
Когда читается:
1-й курс, 2 модуль

Преподаватель

Course Syllabus

Abstract

The discipline "Corporate culture and HR brand development" introduces students to the activities on development of corporate culture, formation and development of HR-brand of the company. During the course, students will develop knowledge of the principles, methods and tools used by HR managers to build an attractive image of the company as an employer and the role of corporate culture in this process. In the course of practical exercises, solving individual tasks and business cases, students will develop their skills in developing a strong HR-brand of the company.