• A
  • A
  • A
  • АБВ
  • АБВ
  • АБВ
  • А
  • А
  • А
  • А
  • А
Обычная версия сайта

Consumer Behaviour

The course Advanced Consumer Behavior is aimed at imparting to students knowledge  about consumer behavior from sociology, psychology, economics and marketing, theoretical and methodological approaches to consumer behavior, as well as management decision-making, actions and perceptions of individuals in the evaluation, acquisition, use and disposal of products and services today.

1.     Consumer Behavior and Marketing

          The first module provides a definition of consumers, considered the ratio of consumers and the market. The methods of consumer behavior research are characterized, general principles and models of segmentation and positioning, types of consumers are analyzed. This part also reveals the concept of client-centered organization. Much attention is paid to the most pressing technology in the era of Internet marketing.

2.     Factors influencing consumer behavior

The second module is devoted to the influence of the environment on consumer behavior, factors considered cultural level, as well as factors of social, personal and psychological nature.

3.     The model of consumer behavior

The third module describes in detail the process of making a consumer decision to purchase, consider various options for making a decision on purchasing a product novelties, and also provides information about consumer organizations.

 

Prerequisites: knowledge of marketing, marketing research, marketing communications

 

Author: Natalia Kim, Marketing  Department, Senior lecturer.

 

Exam type: oral.

2015/2016
Учебный год
ENG
Обучение ведется на английском языке
4
Кредиты

Автор программы


Ким Наталья Викторовна
Статус:
Курс обязательный
Когда читается:
1-й курс, 1, 2 модуль