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Адрес: 603093, Н.Новгород, ул. Родионова 136, к. 307

Телефон: (831) 4361752

Email: management.nn@hse.ru

Руководство
Заместитель декана по научно-исследовательской работе Шушкин Михаил Александрович
Заместитель декана по учебно-воспитательной работе Савинова Светлана Юрьевна
Редактор сайта Писарева Ирина Андреевна

Digital - conference "Business trends: research agenda in innovations and entrepreneurship"

November 26, 2020

 

Moscow - Pretoria - Utrecht - Exeter - Suffolk Zuyd - Cologne - Mlada Boleslav - Nizhny Novgorod

Digital - conference

"Business trends: research agenda in innovations and entrepreneurship" 

The global changes that are taking place in the world in 2020 are fundamentally changing both the entrepreneurial environment and companies’ approaches to innovation. All firms were forced to transform development strategies and business models. Such changes result in a new agenda of scientific research in the fields of entrepreneurship and innovation: whole new subject areas of research are being formed; new research tools are being developed; the very system of academic research is changing. The conference "Business trends: research agenda in innovations and entrepreneurship" is devoted to the discussion of these and other issues. Its main objectives are:

 - search for the most relevant new areas of research, the results of which can be useful to companies for making managerial decisions in the field of innovation;

- discussion of new research tools, their capabilities and areas of application.

 

Programme

14:00 – 14:10

Welcome by Anna Blyakhman Director of HSE in Nizhny Novgorod and Denis Fomenkov Dean of the Faculty of Management.

   14:10-15:00

Luiz Moutinho

Professor, BA, MA, Ph.D., MAE , FCIM, Marketing and Management Futurecast, Artificial Intelligence , Biometrics and Neuroscience in Marketing, Futures Research, Visiting Professor of Marketing, Suffolk Business School, University of Suffolk, UK; Visiting Professor of Marketing, The Marketing School, Portugal; Adjunct Professor, GSB, Faculty of Business and Economics, University of the South Pacific, Suva, Fiji; Founding Editor-in-Chief, Journal of Modelling in Management (JM2); Co-Editor-in-Chief, International Research Journal Innovative Marketing.

Keynote Speech by Luiz Moutinho: "Futuris and the promise of AI to management".

15:00-15:30

 

Aleksei Naumov

Executive Director at Sberbank, PhD, Moscow, Russia

 Keynote Speech by Aleksei Naumov: "AI-approaches for analyzing digital footprints of sales persons".

15:30-16:00

Hein Roelfsema

PhD, Associate Professor International Entrepreneurship, Utrecht University, Utrecht, The Netherlands; Leading Research Fellow, Department of Venture Management, HSE Campus in Nizhny Novgorod.

Keynote Speech by Hensem Jan Roelfsema: "Technological progress and participation in global value chains".

16:00 - 16:20   
Digital coffee – break


Parallel sessions 1 - 16:20 – 19:00
Parallel sessions 2 - 16:20 – 18:35

Parallel section 1: Entrepreneurship and regional development. 

Moderator: Mikhail G. Nazarov, PhD, Associate Professor, Department of Venture Management, National Research University Higher School of Economics, Nizhny Novgorod, Russia.

1. Ignatius G P Gous

PhD, Professor, University of South Africa, Pretoria, Republic of South Africa.

 "The Curious Entrepreneur: The Cognitive Science of Curiosity as the basis of Creative Entrepreneurship".
2. Emil Velinov

PhD, Management and Marketing Department, Skoda Auto University, Mlada Boleslav, Czech Republic.

"Entrepreneurship during pandemic time - global challenges and perspectives" .
3. Anna Trifilova

PhD, teaching and coaching Innovation, ISPIM (International Society for Professional Innovation Management), Exeter, UK. 

"What will the future of teaching for innovation look like?!"
4. Mikhail G. Nazarov

PhD, Associate Professor, Department of Venture Management, National Research University Higher School of Economics, Nizhny Novgorod, Russia.

 

"How Russian businesses survive CoVID-19. Results of fsQCA".

5. Ekaterina Islankina

PhD, Associate Professor, Department of Public Administration, Research Fellow, Institute for Statistical Studies and Economics of Knowledge, National Research University Higher School of Economics, Moscow, Russia.

"Measuring the innovative appeal of global cities".

 
6. Svetlana Pimonova

Senior Lecturer, Department of Venture Management, National Research University Higher School of Economics, Nizhny Novgorod, Russia.

 "Technology transfer of scientific organizations: the Russian context".
7. Yulia Grinevich

PhD (Economics), Associate Professor, International Economics and Customs Affairs Department, Institute of Economics and Entrepreneurship, Lobachevsky State University of Nizhni Novgorod.

 “Development of New Public Administration Models Facing the Big Challenges”.

 

Irina Khramova

PhD (Economics), Associate Professor, International Economics and Customs Affairs Department, Institute of Economics and Entrepreneurship, Lobachevsky State University of Nizhni Novgorod.

 
8. Marianna Lubimova

PhD (Economics), Associate Professor, International Economics and Customs Affairs Department, Institute of Economics and Entrepreneurship, Lobachevsky State University of Nizhni Novgorod.

 "Social Entrepreneurship: The city suggests problems and entrepreneurial solutions".
9. Kai Thürbach

PhD, Professor, Cologne University of Applied Sciences, Cologne Germany.

 "Start-up initiative of Cologne universities".
10. Stefanie Halwas

Research assistant, Cologne University of Applied Sciences, Cologne Germany.

 "Social Entrepreneurship".



Parallel section 2: Marketing

Moderator: Sergey Alexandrovskiy,
Associate Professor, Department of Marketing, National Research University Higher School of Economics, Nizhny Novgorod, Russia.

 

1. Thomas Krupp

PhD, Professor, Cologne University of Applied Sciences, Cologne Germany.



Christopher Koehne 

Research assistant, Cologne University of Applied Sciences, Cologne Germany 

 "Potentials of digitalisation – creating competitive advantages through digital logistics services".
2. Jozef F.H. Spaubeck

Dr. h.c., Professor, Zuyd University, Zuyd,Netherlands.

"Modern trends in marketing management".
3. Sergeev Pavel

PhD student, faculty of Management, Seminar teacher, Faculty of Management,National Research University Higher School of Economics. Сopywriter, Marketing Division Agency, Nizhny Novgorod, Russia.

 "Using digital footprints to create psychographic portraits for increased efficiency in advertising messages".
4. Maria Kuragina
Seminar teacher, Faculty of Management, National Research University Higher School of Economics, Nizhny Novgorod, Russia.
 "Emotional intelligence as the basis for personnel psychological well-being".
5. Nikolay V. Usov

PhD, Associate Professor, Department of Digital Economy, Nizhny Novgorod State Technical University n.a. R.E. Alekseev, Nizhny Novgorod, Russia.

 "Teamwork evaluation in Project Management".
6. Olga Chkalova

Dr. habil (Economics), Professor, Department of Commerce, Institute of Economics and Entrepreneurship, Lobachevsky State University of Nizhni Novgorod.

 "The consumer experience of online shopping in the context of the pandemic".

Inna Bolshakova

PhD (Economics), Associate Professor, Department of Commerce, Institute of Economics and Entrepreneurship, Lobachevsky State University of Nizhni Novgorod.

 

 

Natalia Kopasovskaya

PhD (Economics), Associate Professor, Department of Commerce, Institute of Economics and Entrepreneurship, Lobachevsky State University of Nizhni Novgorod.

 
7. Marina Efremova

Dr. habil (Economics), Professor, Department of Service and Tourism, Lobachevsky State University of Nizhniy Novgorod.

 "SME in tourism and hospitality industry: consequences of COVID-19 and market prospects"..

 

Nikolay Shimin

PhD (Economics), Department of Service and Tourism, Lobachevsky State University of Nizhniy Novgorod.

 
9. Maria Gorbunova

Dr. habil (Economics), Associate Professor, International Economics and Customs Affairs Department, Institute of Economics and Entrepreneurship, Lobachevsky State University of Nizhni Novgorod

 "Challenges of MNEs in Russian Market: Grounded Theory Approach"..

 

Сonference organizers:

Mikhail Shushkin

Department Head, Professor, Department of Marketing, National Research University Higher School of Economics, Nizhny Novgorod, Russia.

 
Mikhail G. Nazarov

PhD, Associate Professor, Department of Venture Management, National Research University Higher School of Economics, Nizhny Novgorod, Russia.

 

Conference email: businesstrends@hse.ru 

Registration