Кафедра венчурного менеджмента (Нижний Новгород)

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Создана в июне 2005 года, является на данный момент единственной в России.

Создателем и руководителем кафедры является ведущий российский эксперт в области венчурного инвестирования, д.э.н., профессор успешный Нижегородский предприниматель и инвестор (бизнес-ангел) Фияксель Э.А. Автор более 200 работ по венчурному бизнесу и управлению инновациями.

Для того чтобы инновационный бизнес в России развивался успешно, необходимы инновационные менеджеры-предприниматели, коммерциализующие инновационные проекты, представляющие особенности венчурного инвестирования, способные не только выстраивать бизнес, но и разговаривать на одном языке с инвесторами и новаторами, подготовка именно таких специалистов является основной задачей кафедры венчурного менеджмента.

Основные направления научно-исследовательской деятельности кафедры

совершенствование механизмов управления корпоративными инновационными сиcтемами;
региональных инновационных систем; разработка инструментов развития венчурного инвестирования;
оптимизация управления рисками инновационных проектов и др.

Публикации

Книга

Project management: textbook

David D. Tsiteladze.

M.: 2023.

Статья

Analysis of the socioeconomic barriers in implementing public health measures to contain COVID-19 transmission in Pakistan: a DELPHI–DEMATEL-based approach

Ali S., Faizi B., Waqas H. et al.

Kybernetes. 2023. Vol. 52. No. 3. P. 1149-1170.

Глава в книге

Изучение подходов к управлению разработкой новых продуктов

Пимонова С. А., Потапова Д. И.

В кн.: Социально-экономические преобразования и проблемы. Сборник научных трудов (выпуск 11). Вып. 11. Н. Новгород: Издательство НИСОЦ, 2021. С. 50-63.

Препринт

R&D and marketing NPD cooperation: antecedents and consequences in Russian companies

Denis Fomenkov, Kirill Veselov.

Social Science Research Network. Social Science Research Network. SSRN, 2015

Все публикации

Кто читает:: Кафедра венчурного менеджмента (Нижний Новгород) (Факультет менеджмента (Нижний Новгород))

Статус:: Курс обязательный

Когда читается:: 2-й курс, 2, 3 модуль

Преподаватели

Бутрюмова Надежда Николаевна

Новикова Алиса Андреевна

Папишвили Анастасия Зурабовна

Full Syllabus

Abstract

The discipline "Applied research in Product management" consists of two parts: 1. active work on writing a master's thesis. Students will report on the results of the consistent implementation of tasks of the master's thesis. 2. Guest lectures, excursions and master classes from invited practitioners on the topics of students' master's theses.

Learning Objectives

Build skills for applied research in product management

Expected Learning Outcomes

Explains the principles of a human-centered approach to product development
Describes the place of user/client research in product management
Organizes a UX-research
Chooses suitable UX-research method
Asks the right questions in an interview
Composes an interview guide
Analyzes the data obtained from the interview.
Explains what tasks CJM is used for
Plots a CJM
Explains most common product metrics
Matches metrics to objectives relevant to the task
Develops a system of standardized indicators
Describes approaches to hypothesis prioritization
Explains when and why to use AA tests, A/B tests
Applies basic segmentation methods

Course Contents

Introduction to UX-research
Types of UX research
Interviews as a research method
CJM (Customer Journey Map)
What are metrics and why are they needed?
Hypothesis testing
Consumer segmentation

Assessment Elements

Inclass activity
Project

Interim Assessment

2022/2023 3rd module
0.3 * Inclass activity + 0.4 * Project

Bibliography

Recommended Core Bibliography

Croll, A., & Yoskovitz, B. (2013). Lean Analytics : Use Data to Build a Better Startup Faster. O’Reilly Media.
Dolnicar, S., Grün, B., & Leisch, F. (2018). Market segmentation analysis: Understanding it, doing it, and making it useful. Germany, Europe: Singapore: Springer Open. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.3880CA9
Fritz, M., & Berger, P. D. (2015). Improving the User Experience Through Practical Data Analytics : Gain Meaningful Insight and Increase Your Bottom Line. Amsterdam: Morgan Kaufmann. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=961223
MCKNIGHT, C. (2017). Customer Journey Maps: A Path to Innovation and Increased Profits. EContent, 40(6), 20.
Seidman, I. (2019). Interviewing As Qualitative Research : A Guide for Researchers in Education and the Social Sciences (Vol. Fifth edition). New York, NY: Teachers College Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2168597
Tullis, T., & Albert, B. (2013). Measuring the User Experience : Collecting, Analyzing, and Presenting Usability Metrics. Amsterdam: Morgan Kaufmann. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=486121

Recommended Additional Bibliography

A. Bogner, B. Littig, & W. Menz. (2009). Interviewing Experts. Palgrave Macmillan.
Beasley, M. (2013). Practical Web Analytics for User Experience : How Analytics Can Help You Understand Your Users. Amsterdam: Morgan Kaufmann. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=485273
Brown, D. (2013). Agile User Experience Design : A Practitioner’s Guide to Making It Work. Waltham, Mass: Morgan Kaufmann. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=485894
Burk, S. (2006). A Better Statistical Method for A/B Testing in Marketing Campaigns. Marketing Bulletin, 17, 1.
Eric Benjamin Seufert. (2014). Freemium Economics : Leveraging Analytics and User Segmentation to Drive Revenue. Morgan Kaufmann.
Gothelf, J., & Seiden, J. (2013). Lean UX : Applying Lean Principles to Improve User Experience: Vol. 1st ed. O’Reilly Media.
Handbook of interview research context & method ed. Jaber F. Gubrium; James A. Holstein. (2002).
Knaflic, C. N. (2015). Storytelling with Data : A Data Visualization Guide for Business Professionals. Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1079665
Kohavi, R., & Thomke, S. (2017). The Surprising Power of Online Experiments: Getting the Most out of A/B and Other Controlled Tests. Harvard Business Review, 95(5), 74–82.
Kuniavsky, M., Goodman, E., & Moed, A. (2012). Observing the User Experience : A Practitioner’s Guide to User Research (Vol. 2nd ed). Burlington: Morgan Kaufmann. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=472263
Malthouse, E. C., & SAS Institute. (2013). Segmentation and Lifetime Value Models Using SAS. Cary, N.C.: SAS Institute. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=607170
Mario D’Arco, Letizia Lo Presti, Vittoria Marino, & Riccardo Resciniti. (2019). Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework. https://doi.org/10.21511/im.15(4).2019.09
Moon, H., Han, S. H., Chun, J., & Hong, S. W. (2016). A Design Process for a Customer Journey Map: A Case Study on Mobile Services. Human Factors & Ergonomics in Manufacturing & Service Industries, 26(4), 501–514. https://doi.org/10.1002/hfm.20673
Silver, N. (2012). The Signal and the Noise : Why So Many Predictions Fail-but Some Don’t. New York: Penguin Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1122593
Steve Portigal. (2013). Interviewing Users : How to Uncover Compelling Insights. Rosenfeld Media.
Tsiptsis, K., & Chorianopoulos, A. (2009). Data Mining Techniques in CRM : Inside Customer Segmentation. Chichester, West Sussex, U.K.: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=310209
Turner, P. (2017). A Psychology of User Experience : Involvement, Affect and Aesthetics. Cham, Switzerland: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1651402
Weinstein, A. (2004). Handbook of Market Segmentation : Strategic Targeting for Business and Technology Firms, Third Edition: Vol. 3rd ed. Routledge.
Yankelovich, D., & Meer, D. (2006). Rediscovering Market Segmentation. Harvard Business Review, 84(2), 122–131. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=19406199

Applied research in product management