Anna Veselova
- Associate Professor:Graduate School of Business / Department of Strategic and International Management
- Director:Graduate School of Business / Centre for Corporate Sustainability Management
- Programme Academic Supervisor:Sustainable Business Management
- Anna Veselova has been at HSE University since 2020.
Responsibilities
Director of the Centre for Corporate Sustainability Management:
- develops research and expert agenda of the Centres activity;
- initiates and coordinates team work within the Centre's projects implementation;
- represents the Centre at the leading events and on the most reputable platforms in the forms of presentations, publications, expert comments.
Education and Degrees
- 2016
Candidate of Sciences* (PhD) in Economics and Management of National Economy (Management)
St Petersburg State University
Thesis Title: Methods of development of structural configurations of Russian multinational companies - 2008
Degree in Philology
St Petersburg State University - 2005
Degree in Public Administration
Saint Petersburg State Polytechnical University
According to the International Standard Classification of Education (ISCED) 2011, Candidate of Sciences belongs to ISCED level 8 - "doctoral or equivalent", together with PhD, DPhil, D.Lit, D.Sc, LL.D, Doctorate or similar. Candidate of Sciences allows its holders to reach the level of the Associate Professor.
Continuing education / Professional retraining / Internships / Study abroad experience
Research visits:
Hamburg University of Applied Sciences, Hamburg, Germany, 2017, 2019
Vienna University of Economics and Business, Vienna, Austria, 2016, 2019
University of Valencia, Valencia, Spain, 2019
Aalto University School of Business, Helsinki, Finland, 2012-2013
Trainings:
Communication literacy and public talks, HSE University, 2022
Corporate Course by Megafon+SPbU "Profession-Tracker", 2020
Leading Teams, University of Michigan, 2020
Basics of Blackboard for Instructors, St. Petersburg State University, 2020
First Aid, St. Petersburg State University, 2020
Operations Management: Strategy and Quality Management for the Digital Age, University of Illinois at Urbana-Champaign, 2018
Operations Management: Analysis and Improvement Methods, University of Illinois at Urbana-Champaign, 2018
Awards and Accomplishments
- «The best paper in OB/HRM/OT finalist», Academy of Management Conference, 2020.
- «The best paper of the track Internationalization of Firms and Markets – The Case of CEE Markets», European International Business Academy Conference, 2018.
- «The best paper by an Early career Researcher (ECR) from the Developing World», 43rd Academy of International Business United Kingdom and Ireland Chapter Conference, 2016.
- «Outstanding Reviewer», 2nd Academy of International Business Central and Eastern Europe Chapter Conference, 2015.
2013 - present – Academy of International Business
2013 - present – European International Business Academy
2018 - present – Academy of Management
2016 - 2017 – European Association of Chinese Studies
Courses (2023/2024)
- Evolution of Management Theory and Recent Trends in Management (Postgraduate course’s programme; 1 year, 1 semester)Eng
- Mentor's Seminar (Master’s programme; Graduate School of Business; 2 year, 1-3 module)Rus
- Mentor's Seminar (Master’s programme; Graduate School of Business; 1 year, 1-4 module)Rus
- Project Seminar "Business Plan" (Bachelor’s programme; Graduate School of Business; 3 year, 3 module)Eng
Project Seminar "SWOT Analysis" (Bachelor’s programme; Graduate School of Business; field of study "38.03.02. Менеджмент", field of study "38.03.02. Менеджмент", field of study "38.03.02. Менеджмент", field of study "38.03.05. Бизнес-информатика"; 1 year, 3 module)Rus
- Project Seminar "SWOT Analysis" (Bachelor’s programme; Graduate School of Business; 1 year, 3 module)Eng
- Project Seminar "SWOT analysis of a Company" (Bachelor’s programme; Graduate School of Business; 2 year, 3 module)Eng
- Qualitative research methods in Management (Postgraduate course’s programme; 1 year, 1 semester)Eng
- Quantitative Methods of Research in Management (Postgraduate course’s programme; 1 year, 1 semester)Eng
- Research Seminar "Research Proposal Development" (Postgraduate course’s programme; 1 year, 1 semester)Eng
- Past Courses
Courses (2022/2023)
Evolution of Management Theory and Recent Trends in Management (Postgraduate course’s programme; field of study "00.00.00. Аспирантура", field of study "00.00.00. Аспирантура"; 1 year, 1 semester)Eng
- Project Seminar "Business Plan" (Bachelor’s programme; Graduate School of Business; 3 year, 3 module)Eng
- Project Seminar "SWOT Analysis" (Bachelor’s programme; Graduate School of Business; 1 year, 3 module)Rus
- Project Seminar "SWOT Analysis" (Bachelor’s programme; Graduate School of Business; 1 year, 3 module)Eng
Quantitative Methods of Research in Management (Postgraduate course’s programme; field of study "00.00.00. Аспирантура", field of study "00.00.00. Аспирантура"; 1 year, 1 semester)Eng
Research Methodology in Management (Master’s programme; Graduate School of Business; field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент", field of study "38.04.02. Менеджмент"; 1 year, 1 module)Eng
- Research Seminar “Research of HSE Graduate School of Business” (Postgraduate course’s programme; 1 year, 1 semester)Eng
- Research Seminar "Research Proposal Development" (Postgraduate course’s programme; 1 year, 1 semester)Eng
Courses (2021/2022)
Career Guidance Seminar "Managerial profession in the modern world" (Bachelor’s programme; Graduate School of Business; field of study "38.03.02. Менеджмент", field of study "38.03.02. Менеджмент", field of study "38.03.02. Менеджмент"; 1 year, 1, 2 module)Rus
Economic Statistics (Bachelor’s programme; Graduate School of Business; field of study "38.03.02. Менеджмент", field of study "38.03.02. Менеджмент", field of study "38.03.02. Менеджмент"; 1 year, 4 module)Rus
Modern Conception of Management (Postgraduate course’s programme; field of study "38.06.01. Экономика", field of study "38.06.01. Экономика"; 1 year, 1 semester)Rus
- Project Seminar "Business Plan" (Bachelor’s programme; Graduate School of Business; 3 year, 3 module)Eng
Project Seminar "SWOT Analysis" (Bachelor’s programme; Graduate School of Business; field of study "38.03.02. Менеджмент", field of study "38.03.02. Менеджмент"; 1 year, 3 module)Rus
- Research Methods in International Management (Master’s programme; Graduate School of Business; 1 year, 1 module)Eng
- Research Seminar "Project Proposal Development" (Postgraduate course’s programme; 1 year, 2 semester)Rus
Courses (2020/2021)
Career Guidance Seminar "Managerial profession in the modern world" (Bachelor’s programme; Graduate School of Business; field of study "38.03.02. Менеджмент", field of study "38.03.02. Менеджмент", field of study "38.03.02. Менеджмент"; 1 year, 1, 2 module)Rus
Economic Statistics (Bachelor’s programme; Graduate School of Business; field of study "38.03.02. Менеджмент", field of study "38.03.02. Менеджмент", field of study "38.03.02. Менеджмент"; 1 year, 4 module)Rus
- Global Operations Management (Master’s programme; Graduate School of Business; 1 year, 3 module)Eng
Managing Global Operations (Bachelor’s programme; Graduate School of Business; field of study "38.03.02. Менеджмент", field of study "38.03.02. Менеджмент"; 4 year, 3 module)Eng
Project Seminar "SWOT Analysis" (Bachelor’s programme; Graduate School of Business; field of study "38.03.05. Бизнес-информатика", field of study "38.03.02. Менеджмент", field of study "38.03.02. Менеджмент"; 1 year, 3, 4 module)Rus
- Research Methods in Management (Master’s programme; Graduate School of Business; 1 year, 1 module)Eng
20241
20234
- Article Selezneva A., Veselova A., Anand A. Business model transformation: what is known and what is to be further developed? // International Journal of Emerging Markets. 2023 doi (in press)
- Article Aray Y., Veselova A., Knatko D., Levchenko A. Integrating closed-loop principles in supply chains in emerging markets: The case of the Russian waste management industry // European Management Review. 2023. Vol. 20. No. 2. P. 260-272. doi
- Chapter Веселова А. С., Смельцова С. В., Сидорова Е. М. ПРОЕКТ BIOCAD «ЖИВИ БЕЗ СТРАХА» В ПОИСКАХ НОВОЙ МОДЕЛИ РАЗВИТИЯ // В кн.: Практики управления устойчивым развитием российских компаний. Кейсы из коллекции Высшей школы бизнеса ВШЭ / Отв. ред.: А. С. Веселова. М. : Издательский дом НИУ ВШЭ, 2023. С. 57-66.
- Book Чеглакова Л. М., Смирнов П. С., Ветрова Т. В., Шлыков А. Ю., Лебедев А. В., Смельцова С. В., Варданян В. Д., Веселова А. С., Сидорова Е. М., Чистова Е. М., Похилько С. Л., Макеева Е. Ю., Ивашковская И. В. Практики управления устойчивым развитием российских компаний. Кейсы из коллекции Высшей школы бизнеса ВШЭ / Отв. ред.: А. С. Веселова. М. : Издательский дом НИУ ВШЭ, 2023.
20224
- Chapter Shaposhnikov S., Veselova A. Supply Chain and Digital Transformation in Japan, in: Increasing Supply Chain Performance in Digital Society. IGI Global Publishing, 2022. doi Ch. 3. P. 44-58. doi
- Article Veselova A., Aleksandra Sidorenko. The Impact of Firm Characteristics on Adoption of Environmental Management Practices in Russian SMEs // Journal of East-West Business. 2022. Vol. 28. No. 4. P. 323-349. doi
- Book Веселова А. С., Веселова Л. С., Шапошников С. В., Астафьева А. А., Беляева А. В., Кабахидзе Е. Л., Сарсикеева А. Н., Турсунбаева С. Г. Деловая коммуникация в экспортной деятельности. Гендерные особенности. АНО ДПО «Школа экспорта Акционерного общества «Российский экспортный центр», 2022.
- Article Арай Ю. Н., Веселова А. С., Кнатько Д. М., Левченко А. В. Создание экономики замкнутого цикла с пластиком и без него: стратегический вызов для компании «СИБУР» // Вестник Санкт-Петербургского университета. Серия 8. Менеджмент. 2022. Т. 21. № 4. С. 575-600. doi
20214
- Article Aray Y., Veselova A., Knatko Dmitri, Levchenko A. Drivers for adoption of sustainability initiatives in supply chains of large Russian firms under environmental uncertainty // Corporate Governance (Bingley). 2021. Vol. 21. No. 2. P. 322-338. doi
- Article Dikova D., Veselova A. Performance Effects of Internationalization: Contingency Theory Analysis of Russian Internationalized Firms // Management and Organization Review. 2021. Vol. 17. No. 1. P. 173-197. doi
- Article Aray Y., Dikova D., Garanina T., Veselova A. The hunt for international legitimacy: Examining the relationship between internationalization, state ownership, location and CSR reporting of Russian firms // International Business Review. 2021. Vol. 30. No. 5. Article 101858. doi
- Book Катькало В. С., Веселова А. С., Смельцова С. В. Методические указания для подготовки курсового проекта «SWOT-анализ». М. : Высшая школа бизнеса НИУ ВШЭ, 2021.
20203
- Chapter Veselova A., Knatko D., Aray Y., Levchenko A. Innovative business models towards sustainability, in: Sustainable Economy and Emerging Markets. L. : Routledge, 2020. doi P. 199-211. doi
- Article Латуха М. О., Хасиева Д. Д., Веселова А. С., Шагалкина М. В., Селивановских Л. В. Гендерно-ориентированные практики управления талантливыми сотрудниками в российских компаниях // Вестник Санкт-Петербургского университета. Серия 8. Менеджмент. 2020. Т. 19. № 1. С. 34-66. doi
- Article Латуха М. О., Хасиева Д. Д., Веселова А. С., Шагалкина М. В., Селивановских Л. В. Гендерно-ориентированные практики управления талантливыми сотрудниками в российских компаниях // Вестник Санкт-Петербургского университета. Серия 8. Менеджмент. 2020. Т. 19. № 1. С. 34-66. doi
20192
- Chapter Knatko D., Aray Y., Veselova A., Levchenko A. Antecedents and Outcomes of Sustainable Supply Chain Integration in Emerging Economies: The Study of Large Russian Companies, in: ANNUAL GSOM EMERGING MARKETS CONFERENCE 2019. St. Petersburg : St. Petersburg State University Graduate School of Management, 2019. P. 325-327.
- Article Panibratov A., Dikova D., Veselova A. Investment motives, ownership advantages and institutional distance: An examination of Russian cross-border acquisitions // International Business Review. 2019. Vol. 28. No. 4. P. 625-637. doi
20188
- Chapter Knatko D., Арай Ю. Н., Veselova A., Логачева А. В. Building Sustainable Supply Chains in Emerging Market Context: SIBUR’s Experience on Russian Market, in: Conference Proceedings GSOM Emerging Market Conference 2018. St. Petersburg : St. Petersburg University, 2018. P. 64-65.
- Chapter Veselova A., Veselova L. S. China: Managing the Global Talent Market, in: Talent Management in Global Organizations: A Cross-Country Perspective. Palgrave Macmillan, 2018. doi P. 15-39. doi
- Chapter Latukha M., Veselova A., Liudmila Veselova, Poór J., Fehér J., Tikhonova V., Selivanovskikh L., Maclennan M. L., Chueke G. V., Marinova S., Panibratov A., Klishevich D. Creating a Talent Management Agenda for a Global Environment, in: Talent Management in Global Organizations: A Cross-Country Perspective. Palgrave Macmillan, 2018. doi P. 343-349. doi
- Article Panibratov A., Ribberink N., Veselova A., Nefedov K. Entry Modes and Liability of Foreignness Effects: Evidence From Russian Firms on the German Market // Organizations and Markets in Emerging Economies. 2018. Vol. 9. No. 1. P. 106-122. doi
- Chapter Veselova A., Veselova L. S. India: Growth Embedded in Tradition, in: Talent Management in Global Organizations: A Cross-Country Perspective. Palgrave Macmillan, 2018. doi P. 41-61. doi
- Chapter Veselova A., Veselova L. S. Korea: Culture and Reality, in: Talent Management in Global Organizations: A Cross-Country Perspective. Palgrave Macmillan, 2018. doi P. 63-85. doi
- Article Veselova A., Aray Y., Logacheva A. Sustainable supply chains: compliance to norms or opportunity for innovations // Инновации. 2018. Vol. 1. P. 43-47.
- Chapter Veselova A., Veselova L. S. Talent Management in the Asia-Pacific: A Story of Cultural Diversity, in: Talent Management in Global Organizations: A Cross-Country Perspective. Palgrave Macmillan, 2018. doi P. 9-13. doi
20173
- Article Logacheva A., Veselova A. Innovation capabilities of Russian firms: a crucial role of information component // Инновации. 2017. No. 6. P. 61-66.
- Article Veselova A., Veselova L. S. Internationalization, innovations, institutions as drivers of competitiveness for Chinese companies // Инновации. 2017. Vol. 4. P. 103-108.
- Chapter Aray Y., Veselova A., Logacheva A., Knatko D. Transformation and Innovations in Business Models: Sustainable Supply Chains Perspective in Russian Context, in: Proceedings of International Research Conference GSOM Emerging Markets Conference-2017. St. Petersburg : St. Petersburg State University Graduate School of Management, Authors of Papers, 2017. P. 10-12.
20161
20152
- Article Панибратов А. Ю., Веселова А. С., Ермолаева Л. Институциональные и макроэкономические факторы географического направления российских международных сделок слияния и поглощения // Российский журнал менеджмента. 2015. Т. 13. № 3. С. 59-78.
- Article Веселова А. С., Казанцев А. К. Структурная конфигурация российских многонациональных компаний: эмпирическое исследование влияния ситуационных факторов // Современная конкуренция. 2015. Т. 2. № 50. С. 55-74.
20141
20131
Conferences
Grants
06/2019-12/2019 Team lead “Building sustainable supply chains under high institutional volatility: The study of large Russian companies”, SPbU, PJSC«Gazprom Neft»
06/2019-12/2019 Team member “The impact of management of diverse talent groups on firm performance: Evidence from and for Russian companies” SPbU, PJSC«Gazprom Neft»
11/2019-12/2019 Team lead “A comparative study of gender-driven talent management practices in Russian and German firms”, SPbU, DAAD
09/2017-10/2017 Team lead “Internationalization of Russian companies to the German market: major drivers and barriers”, SPbU, DAAD
12/2017- present Team lead “Gender-driven talent management practices: A cross-country comparison”, Hamburg University of Applied Sciences
01/2015-12/2017 Team member “Internationalization of politically affiliated firms from emerging markets”, SPbU
09/2015-06/2016 Team member “Managing talented employees as a basis of competitive advantages creation of emerging market firms: a study of BRIC countries”, SPbU
11/2014-05/2015 Team member “State Influence on the internationalization of state-owned firms as a determining institutional factor of international strategy formation and international operations of emerging market firms”, SPbU
Employment history
2018 - 2020 - Senior Lecturer of Operations Management Department, Academic Director of Bachelor Program in Management, Graduate School of Management St. Petersburg State University
2016 - 2018 - Assistant Professor of Operations Management Department, Academic Director of Bachelor Program in Management, Graduate School of Management St. Petersburg State University
2008 - 2012 - Lecturer in English Language, Faculty of Philology St. Petersburg State University
Эффективные бизнес практики зеленого финансирования и нефинансовая отчетность
Академический руководитель и преподаватель
‘Anybody Who Does Not Believe in the Importance of Sustainable Development Should Visit India’
In January 2024, HSE students from Moscow, St Petersburg and Nizhny Novgorod took part in the Winter School ‘Business and Governance in India’, hosted in Dehradun by the University of Petroleum and Energy Studies (UPES). Having now completed the course, its attendees—participants of the Master’s in Sustainable Business Management at HSE Graduate School of Business—shared their impressions with the HSE News Service.
At the Forefront of Progress: Universities as a Key Element in Achieving Sustainable Development Goals
The implementation of the Sustainable Development Goals can provide a breakthrough in creating a better future for younger generations, and universities are at the forefront of this process. Representatives of world universities discussed how to train future decision-making leaders in the concepts of sustainable development and make education more practice-oriented at the session ‘At the Frontier of Progress: Universities as a Key Element in Achieving SDGs’ in the framework of International Partners’ Week at HSE University.