Communication in the Creative Industries

2025/2026

Academic Year

ENG

Instruction in English

3

ECTS credits

Delivered at:

HSE Art and Design School

Course type:

Compulsory course

When:

3 year, 4 module

Instructor

Staruseva-Persheeva, Alexandra

Course Syllabus

Abstract

Communication is all around, there is no interaction without cooperation, everyone needs to apply it. Thus, during the program you will gain information in different fields of communication: from interpersonal to indirect. We will talk about the main aspects of communication: interpersonal, group, mass and indirect. We will concern the point how global corporations can use communication to achieve business success and take into account that factors like management skills as well as media competence are particularly important in the highly developed world. And we will definitely study throughout the program why and what for communication influences so much on every spheres of life. Link to the online course: https://edu.hse.ru/course/view.php?id=133853

Learning Objectives

• Give the abstract base for communication learning and applied administration.
• Know the concept of communication and the main points of it.

Expected Learning Outcomes

• Accurately apply the communicational speculations to explain the interaction of major professional spheres.
• Realize the part of theory in the examination of problems in interaction.
• Deductively interpret pragmatic events by means of theory and in contract.

Course Contents

• Week 1. Introduction
• Week 2. Interpersonal communication
• Week 3. Group Communication
• Week 4. Public Rhetoric and Persuasion
• Week 5. Mass communication and media effects
• Week 6. Social Media
• Week 7. Theories of PR
• Week 8. Critical Theory in Communication
• Week 9. Theory guided communication

Assessment Elements

• Final test
• Interim assessment
• Group project

Interim Assessment

• 2025/2026 4th module
  0.5 * Final test + 0.25 * Group project + 0.25 * Interim assessment
• 2026/2027 1st module
  0.5 * Final test + 0.25 * Group project + 0.25 * Interim assessment

Bibliography

Recommended Core Bibliography

• Interpersonal communication, Floyd, K., 2012

Recommended Additional Bibliography

• The Handbook of Media and Mass Communication Theory, edited by Robert S. Fortner, and P. Mark Fackler, John Wiley & Sons, Incorporated, 2014. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1650862.

Authors

• Ву Тху Ча -
• Persheeva Aleksandra Dmitrievna