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International Admissions

Academic Supervisor

Ломакина Евгения Сергеевна

Creative Supervisor

Khromov, Grigory

Manager

Antropova, Anna

Manager

Жильцова Мария Николаевна

Study Office

Contacts:

603155, Nizhny Novgorod,
25/12 Bolshaya Pecherskaya Ulitsa, room 301.

phone: 8 (831) 416-98-00

yabramova@hse.ru

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Delivered at:: School of Design

Course type:: Compulsory course

When:: 3 year, 1-4 module

Instructor

Staruseva-Persheeva, Alexandra

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Abstract

The course is an updated brand management course, taking into account digitalization trends and the specifics of marketing and branding in the context of the transition of companies to the digital economy, as the introduction of digital technologies is reflected in the restructuring of the marketing activities of companies. Link to the course: https://openedu.ru/course/spbu/BRAND_ENG

Bachelor’s Programme 'Design'

Contacts:

Contemporary Design

Instructor

Course Syllabus

Abstract