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Bachelor’s Programme 'Digital Marketing'
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HSE Campus in Nizhny Novgorod

Bachelor’s Programme 'Digital Marketing'

International Admissions
Academic Supervisor
Privalova, Alexandra
Co-head
Цой Ольга Игоревна
Manager
Igonina, Elena
Contacts

136 Rodionova Ulitsa, Room 307
Nizhny Novgorod, 603093, Russia

Phone: (831) 436-16-71

Email: eigonina@hse.ru

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Marketing Analytics

2024/2025
Academic Year
RUS
Instruction in Russian
3
ECTS credits
Delivered at:
Department of Marketing (Nizhny Novgorod) (Faculty of Management (Nizhny Novgorod))
Course type:
Elective course
When:
3 year, 4 module

Программа дисциплины

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Аннотация

Курс помогает студентам изучить требования к работе в сфере маркетинговой аналитики, устанавливать и декомпозировать аналитические цели, выбирать и применять методы и инструменты сбора и анализа данных, готовить отчёт и презентовать результаты.
HSE Campus in Nizhny Novgorod → Bachelor's programmes → Faculty of Management (Nizhny Novgorod) → Bachelor’s Programme in Digital Marketing → Courses → Marketing Analytics, 2024/25 Academic year
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