Web-writing and content marketing

2025/2026

Academic Year

ENG

Instruction in English

Delivered at:

School of Foreign Languages

Course type:

Elective course

When:

4 year, 1, 2 module

Instructor

Tsygunova, Mariia

Course Syllabus

Abstract

The Internet opened new opportunities of content free publishing and distributing, having changed the rules of content management. Modern authors are not supposed just to fit in an attractive heading or create an interesting text. Now the essence is in making your content available and reachable for YOUR reader within a huge web pool.The content will become way more noticeable, thus, readable and productive for your Business or Project promotion and awareness will rise.Hence, at this optional/elective course you will- learn the techniques on improving and promoting one's marketing activity - implement this knowledge while realizing your basic website project within the course accomplishment;- observe current content marketing tendencies based on Guest speakers knowledge and experience (from a number of foreign and local companies) as well as current sources of information;- understand the principles of long-lasting and consistent content strategy planning;- learn which spheres and skills you can choose to become a unique specialist within content creation.The course is for those who:- is ready for constant writing, editing and improvement processes;- is looking for an opportunity to develop creative thinking, writing, and designing;- is interested in integrating language skills and marketing tools and theories;- possesses B2-C1 level of English command;- has some experience of work with apps and platforms for structuring, organising and designing information presentation.