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Course type:: Compulsory course

When:: 3 year, 1, 2 module

Instructors

Artyushina, Ekaterina

Boryshneva, Nelli

Korenkova, Marianna

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Abstract

The discipline provides knowledge in key aspects of marketing communications, teaches to design strategies of marketing communication.The course includes topics on defining the marketing process, creating business and marketing strategy, the study of marketing environment, consumer and business buying behavior, as well studying the market segmentation, services and branding strategy, international marketing.

Bachelor’s Programme 'Foreign Languages and Intercultural Business Communication'

Research Seminar "Marketing Communications"

Instructors

Course Syllabus

Abstract