The rapid development of the hospitality market and the increase in the flow of tourists contribute to the emergence of an environment with a high level of competition. Thus, the competitiveness of the hotel determines the prospects for development and forecasting the results of its activities. For the hotel to meet the high requirements of visitors, it is necessary to constantly work on a development strategy and improve it. The goal of this work is to adjust the existing Angleterre hotel strategy and present an improved hotel development strategy in the form of hotel management recommendations. To achieve this goal, an analysis of the current hotel development strategy was carried out. The current situation in the hotel services market and the relationship between supply and demand in this industry were also examined. Using this information, factors were determined for the 4-star Angleterre hotel in St. Petersburg. This article used positivistic research approaches to select the appropriate strategy and adjust the existing development plan. This article presents a study of the influence of various determining factors on the competitiveness of the Angleterre hotel in the hospitality market. The main determinants were the parameters of booking platforms through which the hotel interacts with potential customers. An interview with the CEO of the hotel at the initial stage helped to determine the subject of the future survey. Moreover, the hotel’s strategy is confidential, and an interview with the author of the strategy helped identify key areas of development. A survey among hotel visitors showed the power of certain determinants to influence a guest’s decision in favor of choosing the Angleterre hotel. The survey results were interpreted in the analysis of statistical data to compare the values of the correlation coefficients. The survey helped to identify deficiencies in the living and service conditions for various groups of visitors, depending on their experience in using hotel services. Based on the results of the work, recommendations can be applied to 4-star hotels in St. Petersburg with a similar territorial location. The recommendations for the new strategy correspond to the main determinants with a high correlation coefficient. Key words: hotel services market, hospitality, improvement strategy, competitiveness, determinants, hotel business.