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This course focuses on the study of customer relationship management (CRM) - one of the fastest growing areas of modern management. Having arisen at the intersection of marketing, services and information technology, CRM has become an essential component of the practice of modern companies. In the past few years, knowledge of the basics of CRM has become mandatory for employees of the company's departments, who not only interact directly with their customers, but also develop products and price proposals for them and are responsible for business automation. Unlike most training courses on CRM, which have a distinct IT-focus, this course is designed to form a comprehensive vision of CRM for the successful implementation of which, not only technical, but also various marketing and management aspects are also important. This course is dedicated to the study of both theoretical and practical aspects of the CRM. To study the latter, representatives of the well-known and most successful companies in the field of CDM development are invited to share the best practices in this area. The course is designed to create a comprehensive understanding of the key categories that are now commonly referred to CRM topics. It uses both the results of modern academic research and the best practices of CRM implementation in leading foreign and Russian companies The course will use some elements of online learning - an approach to handle an online education by providing online materials and opportunities for interaction online.