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The Master’s in Marketing programme aims to develop must-have competencies to achieve strategic and operational marketing objectives in contemporary business environments. Courses are chiefly practice-oriented and are in line with the latest educational and marketing trends. They aim to provide knowledge and practice in digital management, analytics, strategy, branding, and product management.
Most courses are based on case studies, simulations, role-playing, discussions, and projects provided by partner companies. Classes are taught by leaders from the MEGA shopping centre, Alfa-Bank, IKEA, Marketing Division Agency, E-PROMO Digital Agency, and RAI Agency.
The main working languages are English and Russian. Students are given opportunities to study marketing in Italy, the Netherlands, Germany, and Spain. We also work to help graduates find jobs in marketing. The quality of the programme is evaluated on a regular basis through the use of metrics covering student and employer satisfaction, as well as successful placement of graduates.