- To master competences that are necessary for successful career on product-manager position
- Can develop value proposition canvas
- Can integrate voice-of-customer into product management
- Can use different techniques to generate ideas for new products
- Can use MVP to test main assumptions about value
- Can work with data science team to refine product
- Know how to adjust marketing research techniques for different types of products
- Know how to evaluate and screen ideas
- Know main responsibilities of product managers
- Able to use product metrics for strategic and operational objectives
- Apply funnel analysis, retention analysis, churn analysis, cohort analysis, A/B testing to analyze product data and turn results into decisions
- Product manager as a position in a company: responsibilities and qualifications.
- Ideation and hypothesis development for products
- Product management life cycle model and product master plan
- Market research, market analytics and voice-of-customer for product manager
- Design thinking in product management
- Finance and forecasting for the product manager
- Stage-gate model to design new product development process.
- ActivityВыполнение индивидуальных и групповых заданий преподавателя
- Written assignmentРабота выполняется индивидуально по установленной заранее теме
- Bothma, N. (2017). Product Management: Vol. Second edition. Juta and Company [Pty] Ltd.
- Bruce T. Barkley, Project Management in New Product Development, McGraw-Hill © 2008 https://library.books24x7.com/toc.aspx?bookid=23646
- A Guide to the Project Management Body of Knowledge (PMBOK® Guide), Sixth Edition, 2017. Режим доступа: http://library.books24x7.com/bookshelf.asp
- Cadogan, John, et al. Cross-cultural and cross-national consumer research, Emerald Publishing Limited, 2015. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=2070198.
- Fundamentals of Qualitative Research
- Wienclaw, R. A. (2019). New Product Management. Salem Press Encyclopedia. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ers&AN=89163885