Student Theses
Using merch to promote Nizhny Novgorod online marketing and management programmes
Faculty of Management (Nizhny Novgorod)
Educational Programme: Marketing (Master)
Student: Vasina Ekaterina
Supervisor: Mikhail Shushkin
Year of Graduation: 2025
ESG Marketing in the Company's Sustainable Development Strategy
Faculty of Management (Nizhny Novgorod)
Educational Programme: Marketing (Master)
Student: Artur Smirnov
Supervisor:
Year of Graduation: 2025
Mobile App Advertising: Features and Best Practices
Faculty of Management (Nizhny Novgorod)
Educational Programme: Marketing (Master)
Student: Sevryugina Yana
Supervisor: Ekaterina Artyushina
Year of Graduation: 2025
How to Raise the Conversion Rate from Lead to Paying User on an Online Course Landing Page
Faculty of Management (Nizhny Novgorod)
Educational Programme: Marketing (Master)
Student: Denis Zhiltsov
Supervisor: Sergey Alexandrovskiy
Final Grade: 9
Year of Graduation: 2025
The Influence of Consumer Values on the Process of Brand Positioning
Faculty of Management (Nizhny Novgorod)
Educational Programme: Marketing (Master)
Student: Anna Shisterova
Supervisor:
Year of Graduation: 2025
Perception of Sharing Services in Russia
Faculty of Management (Nizhny Novgorod)
Educational Programme: Marketing (Master)
Student: Vy`soczkij Oleg
Supervisor: Sergey Alexandrovskiy
Year of Graduation: 2025
Customer Experience Management in the Housing Construction Segment
Faculty of Management (Nizhny Novgorod)
Educational Programme: Marketing (Master)
Student: Aristokleeva Irina
Supervisor: Mikhail Shushkin
Year of Graduation: 2025
Developing a brand promotion strategy at RemStroyKom LLC
Faculty of Management (Nizhny Novgorod)
Educational Programme: Marketing (Master)
Student: Angelina Zaitseva
Year of Graduation: 2025
Optimization of Product Promotion Processes on Marketplaces
Faculty of Management (Nizhny Novgorod)
Educational Programme: Marketing (Master)
Student: Marchenko Mariya
Supervisor: Marina Victorovna Artemyeva
Year of Graduation: 2025
How Russian Marketers Use Artificial Intelligence Tools
Faculty of Management (Nizhny Novgorod)
Educational Programme: Marketing (Master)
Student: Lobanov Dmitrij
Supervisor: Sergey Alexandrovskiy
Year of Graduation: 2025
Student Theses at HSE must be completed in accordance with the University Rules and regulations specified by each educational programme.
Summaries of all theses must be published and made freely available on the HSE website.
The full text of a thesis can be published in open access on the HSE website only if the authoring student (copyright holder) agrees, or, if the thesis was written by a team of students, if all the co-authors (copyright holders) agree. After a thesis is published on the HSE website, it obtains the status of an online publication.
Student theses are objects of copyright and their use is subject to limitations in accordance with the Russian Federation’s law on intellectual property.
In the event that a thesis is quoted or otherwise used, reference to the author’s name and the source of quotation is required.