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Master’s Programme 'Business Development'
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HSE Campus in Nizhny Novgorod

Master’s Programme 'Business Development'

International Admissions
Academic Supervisor
Isaeva, Oksana
Manager
Pisareva, Irina
Contacts

136 Rodionova Ulitsa, Office 306
Nizhny Novgorod, 603126, Russia

Phone: +7 (831) 436-16-71 ext. 6429

Email: ibarinova@hse.ru

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Marketing and Product Analytics

2025/2026
Academic Year
ENG
Instruction in English
Delivered at:
School of Marketing and Entrepreneurship
Course type:
Compulsory course
When:
1 year, 4 module

Course Syllabus

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Abstract

The course Marketing and Product analytics based on data analysis and make students collect, analyse product data, implement and track important product metrics. With help of different tools such as Google Analytics, Yandex Metric, Mixpanel, and Adobe Analytics students will be able to run the product correctly.
HSE Campus in Nizhny Novgorod → Master's programmes → Faculty of Management (Nizhny Novgorod) → Master's Programme in Business Development → Courses → Marketing and Product Analytics, 2025/26 Academic year
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