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HSE Campus in Nizhny Novgorod

Master’s Programme 'Business Development'

International Admissions
Academic Supervisor
Isaeva, Oksana
Manager
Pisareva, Irina
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136 Rodionova Ulitsa, Office 306
Nizhny Novgorod, 603126, Russia

Phone: +7 (831) 436-16-71 ext. 6429

Email: ibarinova@hse.ru

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Business model innovation

2025/2026
Academic Year
ENG
Instruction in English
Delivered at:
School of Marketing and Entrepreneurship
Course type:
Compulsory course
When:
1 year, 2 module

Course Syllabus

Full SyllabusAsk Question

Abstract

Without a proper and sustainable business model, even the best products or technological innovations will not thrive. This discipline aims to develop the skills and knowledge needed to both develop the new products business model of a start-up and change the new products business model of an existing business.
Learning Objectives

Learning Objectives

  • The aim of the course is to develop in students a systemic understanding of the concept of business models and modern approaches to their innovative transformation, as well as to build competencies in designing, analyzing, and adapting organizational business models in the context of a dynamic external environment and the digital economy.
Expected Learning Outcomes

Expected Learning Outcomes

  • Analyses trends affecting business-models
  • Can destinguish main factors, affecting a business-model
  • Develops a plan on business-model innovation and change
  • Identifies a type of a business-model
  • Is able to formulate a value proposition
  • Knows approaches to BMI management
  • Knows main characteristics of business-models types
  • Knows tools of value proposition development
  • Names and describes approaches to business-model definition
Course Contents

Course Contents

  • Nature and content of business-model
  • Value creation
  • Types of business-models
  • Business-model innovation
  • Managing business-model innovation
Assessment Elements

Assessment Elements

  • non-blocking Analysis of a case
  • non-blocking In-class work
  • non-blocking Exam
Interim Assessment

Interim Assessment

  • 2025/2026 2nd module
    0.3 * Analysis of a case + 0.4 * Exam + 0.3 * In-class work
Bibliography

Bibliography

Recommended Core Bibliography

  • Harvard Business Review, Clayton M. Christensen, Mark W. Johnson, Rita Gunther McGrath, & Steve Blank. (2019). HBR’s 10 Must Reads on Business Model Innovation (with Featured Article “Reinventing Your Business Model” by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann). Boston, Massachusetts: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1855536
  • Osterwalder, A., Clark, T., & Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=335366
  • Volberda, H. W., Van Den Bosch, F. A. J., & Heij, K. (2018). Reinventing Business Models : How Firms Cope with Disruption. Oxford: OUP Oxford. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1729606

Recommended Additional Bibliography

  • Alexander Osterwalder, & Yves Pigneur. (2010). Aligning Profit and Purpose Through Business Model Innovation. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.518B3EE4
  • Alexander Osterwalder, Er Osterwalder, Mathias Rossi, & Minyue Dong. (2002). The Business Model Handbook for Developing Countries. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.63A7BE39
  • Alexander Osterwalder, Yves Pigneur, & Christopher L. Tucci. (2005). Clarifying Business Models: Origins, Present and Future of the Concept. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.9253EA35
  • Anderson, C. (2014). The Long Tail : Why the Future of Business Is Selling Less of More. New York: Hachette Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=765066
  • Andrew, J. P., & Sirkin, H. L. (2008). Aligning for innovation. Global Business & Organizational Excellence, 27(6), 21–39. https://doi.org/10.1002/joe.20230
  • Blank, S. (2013). Why the Lean Start-Up Changes Everything. Harvard Business Review, 91(5), 63–72. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=87039866
  • BLANK, S. (2015). The Repeatable Path to Startup Success. Business Innovation Factory Storyteller Archive, 18–19. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=115487527
  • Blank, S. (2019). Why Companies Do “Innovation Theater” Instead of Actual Innovation. Harvard Business Review Digital Articles, 2–5. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=139155080
  • Junic Kim, & Hwanho Choi. (2019). Value Co-Creation through Social Media: A Case Study of a Start-Up Company. Journal of Business Economics and Management, (1), 1. https://doi.org/10.3846/jbem.2019.6262
  • McGrath, R. G. (2001). Exploratory Learning, Innovative Capacity, and Managerial Oversight. Academy of Management Journal, 44(1), 118–131. https://doi.org/10.5465/3069340
  • McGrath, R. G., & Keil, T. (2007). The Value Captor’s Process. Harvard Business Review, 85(5), 128–136. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=24647412
  • McGrath, R. G., & MacMillan, I. C. (2005). Market Busting. Harvard Business Review, 83(3), 80–89. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=16235390
  • Osterwalder, A., & Euchner, J. (2019). Business Model Innovation: An Interview with Alex Osterwalder. Research Technology Management, 62(4), 12. https://doi.org/10.1080/08956308.2019.1613114
  • Osterwalder, A., & Pigneur, Y. (2013). Designing Business Models and Similar Strategic Objects: The Contribution of IS. Journal of the Association for Information Systems, 14, 237–244. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=89299515
  • Osterwalder, A., Smith, A., Bernarda, G., & Pigneur, Y. (2014). Value Proposition Design : How to Create Products and Services Customers Want. Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=945730
  • Sahlman, W. A., Hoffman, R., Andreessen, M., & Blank, S. G. (2018). HBR’s 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank). Boston, Massachusetts: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1798805

Authors

  • Nazarov Mikhail Gennadevich
  • Белохлебова Наталья Александровна
HSE Campus in Nizhny Novgorod → Master's programmes → Faculty of Management (Nizhny Novgorod) → Master's Programme in Business Development → Courses → Business model innovation, 2025/26 Academic year
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