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Delivered at:: Department of Marketing (Nizhny Novgorod) (Faculty of Management (Nizhny Novgorod))

Course type:: Compulsory course

When:: 1 year, 3, 4 module

Instructors

Korenkova, Marianna

Fomenkov, Denis A.

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Abstract

Students will learn basic concepts of marketing. During the course sduddents will understand how to conduct market research, develop a marketing plan, segment the market and select target audiences, properly promote a product, including on the Internet. The course "Marketing" includes the implementation of practical tasks, for example, the development of a product concept and a marketing plan.

Master’s Programme 'Business Development'

Contacts

Marketing

Instructors

Course Syllabus

Abstract