Marketing and Product Analytics

2024/2025

Academic Year

ENG

Instruction in English

3

ECTS credits

Delivered at:

Department of Venture Management (Nizhny Novgorod) (Faculty of Management (Nizhny Novgorod))

Course type:

Compulsory course

When:

1 year, 4 module

Instructor

Козлова Ирина Станиславовна

Course Syllabus

Abstract

The course Marketing and Product analytics based on data analysis and make students collect, analyse product data, implement and track important product metrics. With help of different tools such as Google Analytics, Yandex Metric, Mixpanel, and Adobe Analytics students will be able to run the product correctly.