Publications

The authors aim to offer a probability approach for measuring media contribution to online conversions in e-commerce. The authors reviewed literature on attribution modelling with application of heuristics (Google Analytics) and probability (Markov chains) models. The survey used the data of customer journeys from 134132 users to build up the attribution model. As a result, Markov chains model minimizes the value of Direct online channel, and redistributes the value in favor of other traffic channels and gives a significant weight to the paid traffic. Markov chains model increases the importance of Display and Paid Search channels, which is not so noticeable in heuristic models. Findings of this study help marketers to apply Markov chains modeling in online advertising evaluation and budgeting. The authors proposed application of Markov chains attribution modelling in the e-commerce website. Other e-commerce companies might apply Markov chains attribution modeling in a similar way.

Companies might see imitation as easy strategy for growth. Many imitators, coming from emerging markets, suffer from lack of resources and original technologies. The authors suggested categorisation of imitations in two dimensions. First, imitators copy products, aesthetic, brands and business models of market leaders. Second, imitators copy innovations to different level from pure clones to creative imitations. This study aims to test if different types of imitations in Russian startups lead to varying market and financial results of these startups. The study used quantitative data collected from 76 Russian startups from 18 Russian cities through structured interview. For data analysis, the authors used multiple regression analysis. The findings of this study revealed that product clones lead to better performance than innovations in Russian startups.

The proposed case describes the difficult situation of the need to introduce organizational changes - safety culture - in the provincial production unit of the world's leading company Pasabahce-Russia - the Posuda plant. The complexity of introducing organizational changes is aggravated by the clan type of corporate culture characteristic of the enterprise, which is determined by traditionalism, patternism, centralization of management, directive communication style and reactive type of management, lack of a unified view of the situation from the top of the company.

Objective. Estimating the prevalence of violence among children born in Russia in the 1980s, in the early 1990s and in the late 1990s using a retrospective youth survey.

Background. Assessing the prevalence of a child abuse is an unresolved scientific and methodological problem. There are disagreements in approaches to assess the prevalence of violence, in interpreting the results. However, the main problem is the problem of reliable measuring instruments. Many studies show a wide variability in estimating prevalence and even in compared parameters; even greater discrepancies arise when it comes to identifying the factors and consequences of child abuse. Such a wide variability of estimation is associated with the insufficient quality of the measuring instruments and research procedures themselves.

Study design. The sampling analyzed data on the prevalence of violence among “post-Soviet children”, “children of the 90s” and “children of the 21st century”. The presence and nature of the relationship was checked using methods of mathematical statistics (correlation analysis and analysis of the significance of differences).

Participants. The study sample consisted of 537 people aged 18 to 24 years (M = 20.23, SD = 1.84) living in the Russian Federation. The 2006 sample of respondents included 144 people (25.7% of boys, 74.3% of girls), 2012 - 203 people (36.4% of boys, 63.6% of girls), 2018 - 190 people (35, 7% of boys, 64.3% of girls).

Measurements. International Questionnaire ICAST-R (ICAST - Retrospective) (adapted by E.N. Volkova, O.M. Isaeva).

Results. A comparative analysis of the prevalence of violence among “children of the 21st century”, “post-Soviet children” and “children of the 90s” showed that there is more similarity between these groups than differences in the severity of types, forms of violence and their frequency of occurrence (with the exception of cases of sexual violence , the percentage of cases of which is significantly reduced from the 2006 study to the 2018th year).

 Conclusions. A retrospective survey of young people using ICAST - R allows you to assess the prevalence of violence among children, as well as the state of the child protection system from violence and the content of public perceptions regarding child abuse.

Objective of the article is  to study the features of psychological well-being and its impact on the readiness of university professors for organizational changes. The study involved 101 university professors (12.9% of men, 87.1% of women) in the field of management, economics, psychology, law from Russian Federation. The age of respondents is  22-62 years.«Readiness for organizational changes»  (D. Holt), «Psychological well-being» (K. Riff), author's questionnaire for studying the attitude of University  professors to implementation of organizational changes. The results of the study show a high level of awareness of professors of the upcoming changes: 92% of respondents understand the content and essence of the changes. The attitude towards change is rather negative (80.2% of professors have a negative attitude). About a third of teachers (28.7%) do not want to participate and support innovations, and 27.7% take a neutral position on this issue. At the same time, the level of own knowledge for the introduction of innovations is assessed by teachers as more than sufficient (only 7.9-12.9% are not confident in their abilities to provide innovations). Personal attitude to innovations directly depends on the level of psychological well-being of the professors. The study showed a link between the level of psychological well-being and the readiness for organizational change. The level of psychological well-being can act as a predictor of the readiness for innovation.

The article is devoted to a review of  studies  from 1998 till 2020 on the development of emotional intelligence performed in  Scopus and Web of Science databases. Selection of the publication ̆ for the analysis was carried out on the basis of recommendations PRISMA-2009. 58 articles were selected for detailed analysis, combined by us into six research areas. The review revealed the conditions for the development of emotional intelligence, considered methods, technologies, tools for the development of emotional intelligence, identified topical directions of the development of emotional intelligence in children of pre-school and school ages, students, as well as specialists of various professions.

Objective. Identify strategies a formation of “subordinate subject” and analyzes the strategies of obedience and resistance in  self-narrative about encountering difficulties in childhood and adulthood.

Background. Obedience refers to classical problems in social psychology (experiments by S. Asha, S. Milgram, F. Zimbardo, S. Moskovichi, etc.). Forms of obedience are suggestibility, conformity, pliability, submission to authority; these forms are manifested in submission to internal imperatives; to authority persons; to small group; as well as situations. Along with conformity as a personal characteristic researchers study obedience based on the adoption of the role and regulation of role behavior. Role basis of subordination allows us to consider obedience as a condition for socialization. Resistance in psychological research is less common, which is associated with cultural standards and cultural priorities that influence the formation of research areas.

Results. According to the results of the study, young people under 30 years have different interpretations than older interviewees, but differences are of an age rather than generational nature.

Conclusions. The results of the study allow us to suggest that strategies of resistance were form at the childhood while overcoming internal issues and conflicts with peers. In adulthood, the strategy of subordination are stereotyped (stories about obedience to parents), stable scenarios resistance were construct in area to social challenge.

In recent years, the world has become much more complex and unpredictable. A special acronym “VUCA,” meaning “volatile,” “unknown,” “complex,” and “ambiguous,” has even appeared to describe it. The situation changes unexpectedly and rapidly, the crisis becomes the norm of life, and the rate of change inexorably increases. In modern management, the implementation of projects that respond flexibly to the demands of a volatile market is receiving increasing demand.

This VUCA world requires employees able to apply Agile principles to their work. Training in the Agile approach has become common for employees and leaders of large companies but also the governments such as Norway and New Zealand. Agile method education has been introduced at many universities including Cornell University and Northern Arizona universities.

Non-profit organizations deliver a wide range of meaningful resources to communities in such diverse areas as education, arts, culture, medicine, social service and others. However, as compared to the private sector, their funding potential is much more limited. Increasing social and economic impact of the non-profit sector is a reason why there is a need in persistent efforts to enhance these opportunities. State contracts have a good potential to be regarded as one of the most essential sources of funding for non-profit organizations in the social sphere. Recently passed laws ensure substantial benefits for socially oriented non-profit organizations when participating in public procurement. Nevertheless, despite existence of norms allowing socially oriented NPOs to get preferences in tenders, presence of the non-profit sector in Russian public procurement market is still insignificant. The study seeks to analyze peculiarities of Russian public procurement legislation. Another purpose of the study is to investigate barriers to   functioning of Russian NPOs in the public procurement market.  The major question of the study to be asked is the following: why did the state order fail to become one of the drivers for the development of the non-profit sector in Russia? First, we consider the functioning mechanisms of socially oriented NPOs in the public procurement market. Then, we analyze the results of the expert interview, which let us identify the following barriers limiting participation of NPOs in public procurement: economic, financial, social and organizational barrier. Finally, we make a conclusion that for the majority of non-profit organizations state order is an optional source of funding in view of the identified barriers, and make recommendations on attracting socially oriented NPOs in the field of public procurement. The study is relevant for the government and public authorities, since it can serve as a starting point for improving the mechanisms of attracting the non-profit sector in the sphere of public procurement.

The article describes research into the Russian entertainment ticketing market. The aim of this work is to identify the most effective methods of events promotion that affect demand and the decision to purchase tickets for a particular type of open event. The study is based on 10 in-depth interviews with experts on the events industry and an online survey of 290 respondents of different age groups, conducted to identify consumer preferences for method of ticket purchase for entertainment events, the main sources of information about events of interest and their attitude to advertising of these events. On the basis of an analysis of consumer preferences, the experience of the target audience of various events and the expert opinions of event managers, the authors made conclusions regarding the effectiveness of various methods to promote entertainment in online and offline formats among visitors of different ages. In addition, a tendency towards a complete transition of the Russian ticketing market to the Internet was forecast.

The development and deployment of newtechnologies have influenced the media environment by enabling quick and effective dissemination of false news via social networks. Several experimental studies have highlighted the role of thinking style, social influence, source credibility and other factors when it comes to fake news recognition. Our study makes several contributions to existing knowledge. Web introduce a measure of conspiracy thinking, a comparison between politics and business news recognition, and we investigate the effects of sensationalist headlines on users’ abilities to differentiate between false and true news. 228 university students (203 completed the entire survey) from three departments (Humanities, Management, and Economics) took part in an online experiment. The results of a regression analysis demonstrate that double-checking of news online has a significant effect on individuals’ overall ability of differentiating between true and false news. Thinking styles, prior experience, and such control variables as age and gender have no significant effect on the overall level of accuracy.We also discuss the effects of different factors responsible for the accuracy of fake news recognition in business and political news, as well as several limitations of the study.

The paper analyzes the systematic approach to project management. The description of the structural elements of the systems approach is given - project management methodology, game theory and systems theory.

Due to the qualitative differences between projects, levels of project structuring and the needs of stakeholders, the paper describes the sequential-parallel nature of the development of the stages of project management.

The paper proposes an algorithm for the main (basic) project management processes that is fair for each functional area of ​​the project. The use of this algorithm will allow the project manager to increase the quality of management decisions and significantly reduce the effort and time for organizing the project management process.

The article presents an analysis of the main maturity models of applying the modern lean production management concept. The aim of the study is to determine the appropriate model of the level of maturity lean production for domestic enterprises, and assess the impact of this approach on the financial performance of companies.

The article outlines critical analysis of methods used in assessment of digitalization in companies and projects. Based on the results the authors infer the necessity of development of methods that might be used in analysis of engineering centers digitalization. The article presents new method that allows to estimate the level of intensity and effectiveness of different practices in digitalization. The method was tested in analysis of digitalization of engineering projects in oil industry. Digitalization is one of the main processes of changing modern business. Most companies actively declare the introduction of new digitalization tools in management. At the same time, these processes do not always lead to an increase in management efficiency. To make optimal decisions on the use of business digitalization tools, the development of appropriate analytical tools is required. The presented methodology includes: a set of metrics for the efficiency and activity of digitalization of an engineering project: grouping of metrics into three blocks; a method for evaluating the analyzed metrics, an algorithm for analyzing the digitalization of projects and making managerial decisions for their optimization. The technique presented in the article allows us to identify problem areas of digitalization in the business processes of the engineering center, as well as to determine in which directions the maximum efficiency was achieved. This methodology is aimed at making managerial decisions regarding the use of various tools for digitalizing business processes in the implementation of engineering projects.

The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.

The tutorial summarizes modern concepts and approaches in the field innovation management and is designed to study training courses on management of the innovation process. This publication is based on materials lectures and seminars on the subjects of innovation management, management innovative enterprises and management of innovative projects that the author spent a number of years for students of the Higher School of Economics, as well as based on my own numerous publications in scientific journals and monographs. The material contributes to the formation of the listeners' competencies defined Federal State Educational Standard or Higher Education direction of training "Management". The study guide is intended for students of higher educational institutions, students in the direction of "Management", and can also be used leaders and specialists involved in managing the innovation process in organizations of various profiles.

Recently, the topic of regional development has become particularly relevant since regions are gaining more and more autonomy in solving their socio-economic issues. This transformation results in the concern of how to find potential partners for building a regional development strategy, sharing resources and competencies. In this context, it is advisable to consider universities as a significant potential partner. In particular, it is necessary to analyse their role and capabilities in creating a regional strategy, the most relevant forms of interaction, and indicators for assessing the effectiveness of the universities’ integration to address the challenges of regional development. We applied the expert interview method and discussed the problem with representatives of 28 Russian universities who occupy top managerial positions and have an expert opinion on key issues. Based on the analysis of empirical material, we identified three main roles of universities in regional development: a project initiator, a partner, and a source of human and analytical resources. During the resource assessment, we determined that funding is the only scarce resource for universities, while all other resources and competencies can be quickly mobilised if necessary. The most effective mechanisms for integrating universities to address regional challenges are a consortium of universities and the organisation of project offices with the participation of government and business representatives. The main research result was the identification of quantitative and qualitative criteria characterising the universities’ involvement in solving socio-economic issues of regional development, as well as indicators, which are necessary for their definition. Additionally, we discovered a previously unidentified information and administration group among the quantitative criteria and defined the main stages of assessing the effectiveness of such integration. In regards to the considered issue, a promising direction for further research would be a comparative analysis of the effectiveness of the universities’ integration to address social and economic challenges in different regions of the Russian Federation.