Publications

The authors aim to offer a probability approach for measuring media contribution to online conversions in e-commerce. The authors reviewed literature on attribution modelling with application of heuristics (Google Analytics) and probability (Markov chains) models. The survey used the data of customer journeys from 134132 users to build up the attribution model. As a result, Markov chains model minimizes the value of Direct online channel, and redistributes the value in favor of other traffic channels and gives a significant weight to the paid traffic. Markov chains model increases the importance of Display and Paid Search channels, which is not so noticeable in heuristic models. Findings of this study help marketers to apply Markov chains modeling in online advertising evaluation and budgeting. The authors proposed application of Markov chains attribution modelling in the e-commerce website. Other e-commerce companies might apply Markov chains attribution modeling in a similar way.

In recent years, the world has become much more complex and unpredictable. A special acronym “VUCA,” meaning “volatile,” “unknown,” “complex,” and “ambiguous,” has even appeared to describe it. The situation changes unexpectedly and rapidly, the crisis becomes the norm of life, and the rate of change inexorably increases. In modern management, the implementation of projects that respond flexibly to the demands of a volatile market is receiving increasing demand.

This VUCA world requires employees able to apply Agile principles to their work. Training in the Agile approach has become common for employees and leaders of large companies but also the governments such as Norway and New Zealand. Agile method education has been introduced at many universities including Cornell University and Northern Arizona universities.

Non-profit organizations deliver a wide range of meaningful resources to communities in such diverse areas as education, arts, culture, medicine, social service and others. However, as compared to the private sector, their funding potential is much more limited. Increasing social and economic impact of the non-profit sector is a reason why there is a need in persistent efforts to enhance these opportunities. State contracts have a good potential to be regarded as one of the most essential sources of funding for non-profit organizations in the social sphere. Recently passed laws ensure substantial benefits for socially oriented non-profit organizations when participating in public procurement. Nevertheless, despite existence of norms allowing socially oriented NPOs to get preferences in tenders, presence of the non-profit sector in Russian public procurement market is still insignificant. The study seeks to analyze peculiarities of Russian public procurement legislation. Another purpose of the study is to investigate barriers to   functioning of Russian NPOs in the public procurement market.  The major question of the study to be asked is the following: why did the state order fail to become one of the drivers for the development of the non-profit sector in Russia? First, we consider the functioning mechanisms of socially oriented NPOs in the public procurement market. Then, we analyze the results of the expert interview, which let us identify the following barriers limiting participation of NPOs in public procurement: economic, financial, social and organizational barrier. Finally, we make a conclusion that for the majority of non-profit organizations state order is an optional source of funding in view of the identified barriers, and make recommendations on attracting socially oriented NPOs in the field of public procurement. The study is relevant for the government and public authorities, since it can serve as a starting point for improving the mechanisms of attracting the non-profit sector in the sphere of public procurement.

The article presents an analysis of the main maturity models of applying the modern lean production management concept. The aim of the study is to determine the appropriate model of the level of maturity lean production for domestic enterprises, and assess the impact of this approach on the financial performance of companies.

The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.The article presents the data of the study of the gender specificity of the personality component in the structure of the career potential of students, who want to be managers in the future. Identifying the level of formation of the components of career potential at the initial stage of education at the university will allow to outline a program of harmonization of components of career potential and implement it at each stage of university education, taking into account age, personal characteristics and professional orientation of students. The study involved 275 students at the age of 18-19 years, of which 123 are boys and 152 girls. As a result, it was found that boys, compared with girls, showed a higher level of development in a number of parameters of the motivational, regulatory and emotional characteristics of the personality component in the structure of their career potential, which in the future could become the basis for their rapid career growth. The need for the development and implementation of programs to support the individual career path of a university student is indicated.

The present study is aimed at exploring the role of universities in socio-economic development of a region, undertaking a comparative analysis of efficiency assessment models of universities’ integration into solving regional development tasks in order to determine a set of the most relevant quantitative and qualitative indicators of such assessment and outlining its main stages.

The key method of the empirical study is the method of expert interview. Statistical information, published regional development strategies and materials of applied research on similar topics were also used.

Based on the empirical materials obtained by the authors, major roles that a university can play in the regional development were identified and the ratio of a region’s strategy to a university as well as the peculiarities of its participation in the formation of a regional strategy was considered. The current and potential mechanisms of integration, existing and possible conditions for cooperation and the relevant forms of its organization were outlined; the quality and quantity of the resources and competencies that a university possesses for meeting regional tasks and the possibilities of their improvement were assessed. As a result, there were highlighted 2 groups of factors characterizing a university’s inclusion in solving socio-economic challenges of a region’s development – quantitative and qualitative; there were suggested indicators which determine them and there were defined the main stages of the efficiency assessment of such integration.

When comparing the results concluded with the materials of other research proposals, an additional group of qualitative factors was formed and a previously unidentified group of administrative and information indicators was identified among the quantitative ones.

The results of the study can be recommended to universities and regional authorities to create an effective model of cooperation in the interest of the regional development; the results of performance assessment of higher education organizations according to the proposed algorithm can be used to justify the efficiency of investments in the workings of one or the other university.

The subject of this study is the application of the «lean production» (LP) management approach applied in the companies that have been highly evaluated for their business performance (the RF Government Quality award in the field of quality (further - the Award) based on the EFQM model). The purpose of the study is to determine enterprise maturity of LP application and to trace the correlation between the maturity level and the actual performance of the company. The application of the research results can be aimed at solving the problems of enterprise management in setting goals and choosing management approaches to achieve them, as well as the problems of adapting modern management approaches to environmental conditions taking into account the internal capabilities of the company. The research results can also be used to develop methodological recommendations, normative documents for using lean production. Preliminary findings allow us to conclude that the Award winners use a complex of management approaches in which LP takes one of the leading positions. The results of the research make it possible to establish a typical choice of organizations in the chain of «goals - management methods», and also to identify success and risk factors in applying managerial approaches. The article presents the results of preliminary work on the analysis of enterprises maturity in applying LP, which will be further used in the second part of the study.

Abstract. Purpose. To evaluate future managers’ soft skills using psychological methods and graphology. Design. Future managers’ soft skills evaluation (determination, communicability, critical thinking, creativity, flexibility of thinking) took place in 3 stages. In the first stage, soft skills development was evaluated by methods of psycholog- ical diagnostics. In the second stage, soft skills assessment was carried out using graphological expertise. In the third phase, a comparative analysis of the results was carried out. 390 students from the department of Management at National Research University Higher School of Economics in Nizhny Novgorod took part in the study. Results. Diagnostics of the level of future managers' soft skills development, carried out by psychological methods, showed a high level of development of "communicability" in 86% of students and a high level of development of "critical thinking" in 89.23% of respondents. 95.9% of students were characterized by a low level of development of "purpose." About half of students had low rates for "flexibility of thinking" (41.03%) and "creativity" (54.87%), all the other students had average levels of development of these soft skills (58.97% and 45.13% respectively). The results of future managers’ soft skills assessment on the basis of graphological examination to a small extent confirmed the results obtained by methods of psychological diagnostics. Differences in the interpretation of the results by graphologists themselves were revealed, what indicated the subjectivity and unreliable of graphological analysis as a method of soft skills evaluation. Value of results. Such soft skills as determination, communicability, creativity, critical thinking, flexibility of thinking can not be assessed with the help of graphological expertise. To assess them, more reliable and valid methods of assessment should be used.

The study answers the following questions: Are Russian consumers ready to buy electric cars; What factors motivate consumers to buy electric cars; What factors limit the development of the electric car market in Russia; What market niches for electric vehicles have high prospects for growth? The study was based on expert interviews and mass consumer surveys in 2019.

The article discusses the development of emotional intelligence of HR- managers. Experience of organization of network interaction of the Department of Organizational Psychology of  "Higher School of Economics" in Nizhny Novgorod and HR’s as a way of development of emotional intelligence in students studying at specialization "Human resource management" is presented. The need for cooperation in order to develop emotional intelligence of students on the basis of network interaction is due to the relevance of practical vocational training, combining the resources of partners, expanding their capabilities. The directions, tasks, forms of network interaction, necessary resources, as well as roles implemented by partners are presented. The article draws attention to the importance of creating conditions for interdisciplinary communication in the process of training, "leaving" the main and secondary forms of training for the development of emotional intelligence, the development of a generalizing independent course "Emotional intelligence in business".

The report presents the results of a global study of biomedical clusters. Its goal is to identify and analyse the most successful international practices of promoting biomedical clusters, in which the cooperation of universities, firms and clinics, combined with a developed infrastructure and public support measures led to a significant improvement in the quality of healthcare.

The edition summarises the positive effects of biomedical clusters, describes their global landscape and reveals the key success factors, which are then compared with the features of the Moscow International Medical Cluster activities.

The publication is of practical interest to government officials, entrepreneurs, researchers, clinicians, and other professionals involved in the development of biomedical clusters, and to anyone else interested in healthcare and cluster policies.

In recent year’s science and technology policy in Russian Federation experienced a burst of initiatives aimed on fostering innovation-based economic development. One of policy instrument deployed by the government is promotion of regional innovation clusters including innovation clusters in biotechnology. Development of the biotechnology sector in Russian Federation is grounded in significant science and technology legacy of Soviet era. The purpose of the study is to evaluate level of development of support infrastructure in regional biotechnology clusters in Russian Federation. This is an exploratory study is based on a case-study design involved semi-structured survey of 54 participants of a Russian biotechnology cluster. The paper revealed an immature nature of the support infrastructure which inhibits innovation in biotechnology companies. Based on the findings paper offers a conceptual framework of organising regional biotechnology cluster under conditions of severe market failure in support infrastructure. Although paper focuses on regional clusters in Russia, the implications of the study have significance to scholars in better understanding the nature of biotechnology development in Russia. The developed framework could be utilised by policymakers in regions with underdeveloped market conditions.

Abstract Purpose – This paper focuses on the motivation of females to start businesses in developed and emerging economies. Although the issues related to the motivation of entrepreneurs have been widely studied, there are a few studies focusing on the differences in women’s entrepreneurial motivation in countries with different levels of market economy development. Furthermore, existing studies on female founders mainly adapt the concepts that have often been developed in male-dominated paradigm. The purpose of this paper is to explore in depth motivations of female entrepreneurs in different contexts and discover the dissimilarities in women’s entrepreneurial motivations in countries with different levels of economic development. Design/methodology/approach – The qualitative research approach is applied in this study to explore the social-driven and profit-drivenmotives of female entrepreneurs. The authors have employed purposeful sampling to select cases. The authors investigated the motivations of 45 female entrepreneurs in Norway (12), Russia (21) and Ukraine (12). Semi-structured interviews were used to collect primary data. The authors have also triangulated the data collected frominterviews with the data available on the internet, company reports and newspaper publications. Findings – The findings indicate that women often pursuit business opportunities to satisfy social needs, rather than focusing on traditional business outcomes such as growth or profit. However, different contexts – the emerging economies context of Russia and Ukraine and the developed one of Norway – seem to influence the motivation to establish new ventures differently. The study found a stronger desire to contribute to a society’s needs among female founders in Norway compared to their counterparts in Russia and Ukraine. This indicates that cultural and social context in developed countries, such as in Norway, probably provides more possibilities for female entrepreneurs for self-realisation elsewhere leaving more room for focusing on societal issues in business in comparison with emerging countries contexts. Originality/value – A novel conceptual contribution is the exploration of links between the social-driven and profit-driven motives of female entrepreneurs in emerging and developed economises. The study also adds to debates relating to context embeddedness of smaller firms.

The present study aims to investigate the relationship between structural social capital of social networking site (SNS) users and their propensity to make social connections. We focus on Vkontakte SNS as the most popular one in Russia and obtain both network data on ego-networks characteristics and self-reported data on the motivation to make connections from 363 respondents. The results support the idea that the growth of personal networks is driven by the own motivation of users along with the effect of preferential attachment is observed. In addition, users with different level of motivation to connect with others turned out to demonstrate different patterns of online friending behavior: less motivated users form more tight and dense ego-networks in comparison with highly socially-oriented users. In contrast, highly motivated users possess more loose and centralized networks, which may reflect the tendency of ego-network having a star-structure.

The article discusses the relationship between dividend policy and the quality of corporate governance. On the one hand, decisions on payout policy can be viewed as a mechanism for resolving agency conflict or substitutes for best corporate governance practices, on the other hand, the quality of corporate governance itself is a determining factor in corporate financial decisions. Empirical literature fids proof for both types of the relationship. This paper aims to analyze different explanations of mixed results. We find a set of factors that can affect the link between corporate governance quality and dividend payouts. We show that in some cases substitution effect can dominate the payout policy, but the more often indicators tend to increase Outcome effect with the increase in their values. Positive addition of operational margin and beta as well as negative effects of ROA and firm size do not contradict to the shareholder’s interests and support the idea that dividends work in combination with corporate governance practices to meet the needs. 

Online courses attract thousands, even millions of students from all corners of the Earth. As

such, they have the potential to educate many people. Education, however, is not neutral.

Knowledge is embedded in contexts and perspectives, carrying ideological baggage, and

so is teaching and learning. Teaching can no longer be the mere provision of content. The

knowledge explosion implies that the ability to master content should become part and

parcel of the course curriculum. In the same vein, the fact that online courses attract students

from many different contexts necessitates that lecturer and student alike should be aware of

the underlying ideologies in the course content. To this end, in this conceptual article it is

argued that discourse analysis of not only the written course content but also of images used

to illustrate the content can be helpful; these are often not scrutinised for ideological baggage.

If not, the online educated human might become the online indoctrinated human, to the

detriment of all

 

Based on the materials of an empirical study conducted by the authors, the article highlights the features of the working life of representatives of three generations of Russian workers. Particular attention in the study is paid to analyzing the value-motivational structure of respondents and assessing the role of the informal component in the social and labor behavior of workers of different age categories in modern Russian organizations. It is concluded that the specifics of the working path of representatives of the three studied generations of Russian workers have significant differences due to changes in public order in all the main aspects of working life: attitude to the choice of profession, informal relations at work, expectations of employees from the employer, trade union, government and team, valuable orientation and labor motivation. However, there are a number of common points - universal values inherent in each generation, despite socio-economic and political changes.

The chapter considers the specific character of teaching foreign languages to trainee translators and the need to see it as professionally oriented foreign language teaching. The chapter also identifies and describes the aspects of language teaching that require modifications. A conclusion is made that the above-mentioned changes will improve the effectiveness of teaching foreign languages to trainee translators in terms of ensuring its professional orientation.