Multimodal discourse analysis

2023/2024

Academic Year

ENG

Instruction in English

6

ECTS credits

Delivered at:

School of Fundamental and Applied Linguistics

Course type:

Elective course

When:

2 year, 2, 3 module

Instructor

Balakina, Yulia V.

Course Syllabus

Abstract

This practice-oriented course will introduce students to different methodological approaches to multimodal analysis of mass media texts. The course aims to equip students with the core methodological and analytical skills necessary to engage in research on advertising, political and social media discourse, including data collection, processing, analysis and presentation. By the end of the course, students will be able to analyze multimodal texts from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (written, audio-visual).

Learning Objectives

• By the end of the course, students will be able to analyze multimodal texts from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (written, audio-visual).

Expected Learning Outcomes

• Students will master several techniques of multimodal text analysis.
• students will be able to analyze multimodal texts from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (written, audio-visual).

Course Contents

• Multimodality
• Semiotic multimodal analysis
• Metaphor, metonymy, intertexuality
• Memes and Cartoons
• Multimodal critical discourse analysis

Assessment Elements

• Active participation
• Test

Interim Assessment

• 2023/2024 3rd module
  0.4 * Active participation + 0.3 * Active participation + 0.3 * Test

Bibliography

Recommended Core Bibliography

• Ledin, P. 1962, & Machin, D. 1966. (2019). Doing critical discourse studies with multimodality: From metafunctions to materiality. Critical Discourse Studies, 16(5), 497–513. https://doi.org/10.1080/17405904.2018.1468789

Recommended Additional Bibliography

• Interactions, Images and Texts : A Reader in Multimodality, edited by Sigrid Norris, and Carmen Daniela Maier, Walter de Gruyter GmbH, 2014. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1652210.
• Jewitt, C., Bezemer, J. J., & O’Halloran, K. L. (2016). Introducing Multimodality. London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1204264
• Multimodal Studies : Exploring Issues and Domains, edited by Kay O'Halloran, and Bradley A. Smith, Routledge, 2012. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=728269.