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Изучение подходов к управлению разработкой новых продуктов

Пимонова С. А., Потапова Д. И.

В кн.: Социально-экономические преобразования и проблемы. Сборник научных трудов (выпуск 11). Вып. 11. Н. Новгород: Издательство НИСОЦ, 2021. С. 50-63.

Препринт
R&D and marketing NPD cooperation: antecedents and consequences in Russian companies

Denis Fomenkov, Kirill Veselov.

Social Science Research Network. Social Science Research Network. SSRN, 2015

Technological Entrepreneurship

2019/2020
Учебный год
ENG
Обучение ведется на английском языке
3
Кредиты
Статус:
Курс по выбору
Когда читается:
2-й курс, 1 модуль

Course Syllabus

Abstract

The course is dedicated to business aspects of technology management. Students will learn how to retrieve information about the technology and analyze it in order to estimate market perspectives of the technology and nesessary resources to make this perspectives real.
Learning Objectives

Learning Objectives

  • To learn technology management basics
Expected Learning Outcomes

Expected Learning Outcomes

  • knows technology lifecycle
  • can find information about the technology
  • can make a list of companies developing the technology with a brief progress characteristic
  • can estmate time and finance resources needed to reach market
  • can define products and services based on the technolohy and find companies interested in it
  • Can create a technology stategy for selected technology
Course Contents

Course Contents

  • Technology lifecycle
    The theme is dedicated to technology evolution
  • Information sources for a technology
    The ways for collecting information about the technology are being considered
  • Key players definition
    Analisys of companies, interested in the technology development
  • Distance to market estimation
    Estimation of time and finance resourses needed to reach ready-for-market level
  • Potential customers review
    Definition of potential customers for products and services based on the technology
  • Technology startegy
    Building the technology strategy from R&D stage to market stage
Assessment Elements

Assessment Elements

  • non-blocking homework
  • non-blocking homework
  • non-blocking homework
  • non-blocking homework
  • non-blocking homework
Interim Assessment

Interim Assessment

  • Interim assessment (1 module)
    0.2 * homework + 0.2 * homework + 0.2 * homework + 0.2 * homework + 0.2 * homework
Bibliography

Bibliography

Recommended Core Bibliography

  • Alvarez, C. (2014). Lean Customer Development : Building Products Your Customers Will Buy (Vol. First edition). Sebastopol, CA: O’Reilly Media. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=780832
  • Childers, R., & Moore, G. A. (2012). Quicklet on Geoffrey A. Moore’s Crossing the Chasm: Marketing and Selling High Tech Products to Mainstream Customers : Key Terms and Definitions. [San Francisco, California?]: Hyperink - Crossing the Chasm Quicklet. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1011706
  • Chulhyun Kim, Seungkyum Kim, & Moon-soo Kim. (2011). Identifying Relationships Between Technology-Based Services And Icts: A Patent Analysis Approach. https://doi.org/10.5281/zenodo.1083513
  • Kimble, C. (1999). The impact of technology of learning [microform] : making sense of the research : policy brief / by Carol Kimble. [Aurora, CO] : [Washington, DC] : Mid-continent Regional Educational Laboratory ; U.S. Dept. of Education, Office of Educational Research and Improvement, Educational Resources Information Center, 1999. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsgpr&AN=edsgpr.000544343
  • Michael W. Dickinson, Anna C. Thornton, & Stephen Graves. (2001). Technology Portfolio Management: Optimizing Interdependent Projects Over Multiple Time Periods. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.C640AE40
  • Robert Phaal, Clare Farrukh, & David Probert. (2006). Technology Management Tools: Generalization, Integration And Configuration. International Journal of Innovation and Technology Management (IJITM), (03), 321. https://doi.org/10.1142/S021987700600082X

Recommended Additional Bibliography

  • Christian Berggren, Anna Bergek, Lars Bengtsson, Michael Hobday, and Jonas Söderlund (2011), Knowledge Integration and Innovation: Critical Challenges Facing International Technology-Based Firms
  • Cooper, R. G. (2014). What’s Next? After Stage-Gate. Research Technology Management, 57(1), 20. https://doi.org/10.5437/08956308X5606963
  • de Woot Philippe Rethinking the Enterprise : Competitiveness, Technology and Society [Book]. - Sheffield : Greenleaf Publishing, 2014.
  • European Commission, Eurostat, & Bernard Felix. (2006). Trade in high-tech products. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edseub&AN=edseub.KS.NS.06.014.EN.C
  • European Commission, Eurostat, & Bernard Félix. (2007). High-tech enterprises. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edseub&AN=edseub.KS.SF.07.037.EN.C
  • Kruse, J., & Wetzel, H. (2016). Energy Prices, Technological Knowledge, and Innovation in Green Energy Technologies: a Dynamic Panel Analysis of European Patent Data. CESifo Economic Studies, 62(3), 397–425. https://doi.org/10.1093/cesifo/ifv021
  • Osterwalder, A., Smith, A., Bernarda, G., & Pigneur, Y. (2014). Value Proposition Design : How to Create Products and Services Customers Want. Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=945730
  • Pradeep A. K., Appel A., Sthanunathan S. AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales. - John Wiley & Sons, 2019.
  • Reger, G. (2001). Technology Foresight in Companies: From an Indicator to a Network and Process Perspective. Technology Analysis & Strategic Management, 13(4), 533–553. https://doi.org/10.1080/09537320120095437
  • Schwaber, K., & Sutherland, J. V. (2012). Software in 30 Days : How Agile Managers Beat the Odds, Delight Their Customers, and Leave Competitors in the Dust. Hoboken, N.J.: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=443318
  • Shum, V., Park, A., Maine, E., & Pitt, L. F. (2019). A Bibliometric Study of Research-Technology Management, 1998-2017. Research Technology Management, 62(1), 34. https://doi.org/10.1080/08956308.2019.1541728
  • Thumm, N. (2004). Strategic Patenting in Biotechnology. Technology Analysis & Strategic Management, 16(4), 529–538. https://doi.org/10.1080/0953732042000295829
  • Tim O’Reilly. (2011). Government as a Platform. Innovations: Technology, Governance, Globalization, (1), 13. https://doi.org/10.1162/INOV_a_00056