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Изучение подходов к управлению разработкой новых продуктов

Пимонова С. А., Потапова Д. И.

В кн.: Социально-экономические преобразования и проблемы. Сборник научных трудов (выпуск 11). Вып. 11. Н. Новгород: Издательство НИСОЦ, 2021. С. 50-63.

Препринт
R&D and marketing NPD cooperation: antecedents and consequences in Russian companies

Denis Fomenkov, Kirill Veselov.

Social Science Research Network. Social Science Research Network. SSRN, 2015

Project Seminar

2021/2022
Учебный год
ENG
Обучение ведется на английском языке
8
Кредиты
Статус:
Курс обязательный
Когда читается:
1-й курс, 3, 4 модуль

Преподаватель

Course Syllabus

Abstract

Project seminar Product development is one of the main content elements of the program. It will cover additional topics from the world of product management that are not covered in disciplines. In addition, within the framework of this key seminar, mentoring sessions will take place on the implementation of a practical project in the 1st year, excursions to enterprises, topical problems and modern product management technologies will be discussed. The project seminar Product development will help to cope with the tasks set in the master's theses in the 2nd year.
Learning Objectives

Learning Objectives

  • To study how to arrange the process of new product development in the company
  • To study how to develop sales strategy of a new product, create landing page and write sailing texts
  • To study how to design user-friendly and functional interfaces for websites, applications and programs
Expected Learning Outcomes

Expected Learning Outcomes

  • Able to arrange the process of new product development in the company
  • Able to create landing page
  • Able to design user-friendly and functional interfaces for websites, applications and programs
  • Able to develop attractive content and write saling texts
  • Able to develop sales strategy for new product
  • Analyze the experience in product management of different companies in dependence of industry
Course Contents

Course Contents

  • New product development
  • UI/UX design
  • Sales in product management
  • Landing and content marketing
  • Enterprises experience in product management
Assessment Elements

Assessment Elements

  • non-blocking Home work 1
  • non-blocking Home work 2
  • non-blocking Home work 3
  • non-blocking Home work 4
  • non-blocking Home work 2 year
Interim Assessment

Interim Assessment

  • 2021/2022 4th module
    0.25 * Home work 2 + 0.25 * Home work 4 + 0.25 * Home work 1 + 0.25 * Home work 3
  • 2022/2023 2nd module
    1 * Home work 2 year
Bibliography

Bibliography

Recommended Core Bibliography

  • Bothma, N. (2017). Product Management: Vol. Second edition. Juta and Company [Pty] Ltd.
  • Gerrit Grunert. (2019). Methodisches Content Marketing. Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.spr.sprbok.978.3.658.25657.9
  • Karr, A. (2015). UX research vs. UX design. https://doi.org/10.1145/2834964
  • Nicholas Papagiannis. (2020). Effective SEO and Content Marketing : The Ultimate Guide for Maximizing Free Web Traffic. Wiley.
  • Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker Jr, & Michael R. Williams. (2019). Sales Management : Analysis and Decision Making. [N.p.]: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2277263
  • Trott, P. (2017). Innovation Management and New Product Development (Vol. Sixth edition). Harlow, Enlgand: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419855

Recommended Additional Bibliography

  • Wienclaw, R. A. (2019). New Product Management. Salem Press Encyclopedia. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ers&AN=89163885
  • Петроченков А.С. Идеальный Landing Page. Создаем продающие веб-страницы / А.С. Петроченков, Е.С. Новиков. - Санкт-Петербург : Питер, 2015. - 320 с. - ISBN 978-5-4461-0292-1. - URL: https://ibooks.ru/bookshelf/345089/reading (дата обращения: 12.10.2020). - Текст: электронный.