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Изучение подходов к управлению разработкой новых продуктов

Пимонова С. А., Потапова Д. И.

В кн.: Социально-экономические преобразования и проблемы. Сборник научных трудов (выпуск 11). Вып. 11. Н. Новгород: Издательство НИСОЦ, 2021. С. 50-63.

Препринт
R&D and marketing NPD cooperation: antecedents and consequences in Russian companies

Denis Fomenkov, Kirill Veselov.

Social Science Research Network. Social Science Research Network. SSRN, 2015

Strategic Management

2021/2022
Учебный год
ENG
Обучение ведется на английском языке
3
Кредиты
Статус:
Курс обязательный
Когда читается:
1-й курс, 2 модуль

Преподаватель

Course Syllabus

Abstract

The discipline Strategic management is aimed at development of the necessary amount of fundamental and applied knowledge for students for a successful strategic analysis of the enterprise in a high dynamics and environmental uncertainty. The course includes a combination of theoretical and practical exercises. Practical classes are aimed at developing skills and abilities to use strategic analysis in the process of developing strategic decisions. In the process of studying the discipline, the method of analysis of cases and other interactive methods. The discipline program provides for homework. All the workshops are focusing on relevant and practically relevant issues in strategic management. Homework with using actual material will allow the student to refine knowledge theoretical models and concepts of strategic management, master skills use of strategic analysis tools.
Learning Objectives

Learning Objectives

  • The discipline "Strategic management" is aimed at development of the necessary amount of fundamental and applied knowledge for students for a successful strategic analysis of the enterprise in a high dynamics and environmental uncertainty. The course includes a combination of theoretical and practical exercises. Practical classes are aimed at developing skills and abilities to use strategic analysis in the process of developing strategic decisions and innovative development organization. During the workshops are widely used the methods of analysis of cases and other interactive methods. The discipline program provides for the homework. All the workshops are focusing on relevant and practically relevant issues strategic management. Homework with using actual material will allow the student to refine knowledge theoretical models and concepts of strategic management, master skills use of strategic analysis tools. Student's independent work includes mastery of classical concepts of the theory of strategic management in recommended educational and scientific literature, preparation for practical exercises, intermediate and final control of knowledge.
Expected Learning Outcomes

Expected Learning Outcomes

  • Able to articulate the goals of the organization and manage according to targets
  • Able to conduct analysis of control systems for compliance of strategic goals with operational ones.
  • Able to determine the type of company, its strategy and resources.
  • Able to formulate and organize the stages of the strategic process
  • Must show the essence of vision and mission in the enterprise strategy
Course Contents

Course Contents

  • Strategic Management Review
  • Strategic process
  • . Environmental analysis
  • Competition based on resources and abilities.
  • Implementation of the strategy.
Assessment Elements

Assessment Elements

  • non-blocking Домашние задания, работа над кейсами в аудитории
  • non-blocking O = 0.4 * O classroom + 0.4 * O homework + 0.2 * O exam
Interim Assessment

Interim Assessment

  • 2021/2022 2nd module
    The final grade (final control) is set according to the following formula: O = 0.4 * O classroom + 0.4 * O homework + 0.2 * O exam The method of rounding estimates is arithmetic.
Bibliography

Bibliography

Recommended Core Bibliography

  • Contemporary strategy analysis : concepts, techniques, applications, Grant, R. M., 1996
  • Стратегический менеджмент : концепции и ситуации для анализа, [учебное пособие], пер. с англ. под ред. Н. М. Макаровой, 12-е изд., 928 с., Томпсон, А. А., Стрикленд, А. Д., 2005

Recommended Additional Bibliography

  • Конкурентная стратегия : методика анализа отраслей и конкурентов, Портер, М., 2005