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Изучение подходов к управлению разработкой новых продуктов

Пимонова С. А., Потапова Д. И.

В кн.: Социально-экономические преобразования и проблемы. Сборник научных трудов (выпуск 11). Вып. 11. Н. Новгород: Издательство НИСОЦ, 2021. С. 50-63.

Препринт
R&D and marketing NPD cooperation: antecedents and consequences in Russian companies

Denis Fomenkov, Kirill Veselov.

Social Science Research Network. Social Science Research Network. SSRN, 2015

Entrepreneurship

2021/2022
Учебный год
ENG
Обучение ведется на английском языке
6
Кредиты
Статус:
Курс обязательный
Когда читается:
1-й курс, 2 модуль

Преподаватели

Course Syllabus

Abstract

The purpose of mastering the discipline "Entrepreneurship" is to introduce students to the theory and practice of entrepreneurship. Upon completion of the course, students are expected to represent the different roles of entrepreneurship in society, at the organizational level, and in their own lives. The study of the course should contribute to the formation of the entrepreneurial mindset necessary for successful work in modern business. As part of the discipline, students will get acquainted with the process of developing an entrepreneurial project. As a result of mastering the discipline, students will master the tools for generating ideas, searching for entrepreneurial opportunities, analyzing the market and business environment, calculating the financial indicators of a project, launching and implementing a startup.
Learning Objectives

Learning Objectives

  • As a result of mastering the discipline, students will know the basic approaches to the definition of entrepreneurship; types of entrepreneurship (technological, social, intrafirm, etc.), the importance of entrepreneurship for the economy; technology for launching an entrepreneurial project.
  • At the end of the course, students will be able to analyze the current situation and identify an entrepreneurial opportunity; design a business model for various types of business and develop a plan of start-up launching; conduct primary market analysis; calculate the economics of the project; represent an entrepreneurial project.
  • Students will develop such soft skills as teamwork skills, presentation skills, communication, leadership etc.
Expected Learning Outcomes

Expected Learning Outcomes

  • Is able to analyze the resources necessity of the project, assess the core resources and form competitive advantage of the entrepreneurial project.
  • Use the design-thinking methodology
  • Is able to conduct a primary market analysis: customers, competitors, industry. Is able to assess the market potential
  • Is able to design a budget of income and expenses for entrepreneurial project, calculate the main financial indicators for entrepreneurial project
  • Is able to design value proposition, develop a business-model, test hipothesis.
  • Is able to develope a fundraising strategy for the entrepreneurial project
  • Know the key concept of entrepreneurship, different types of entreprneeurship, the role of entrepreneurship in the economy
Course Contents

Course Contents

  • The nature of entrepreneurship: the concept and main types of entrepreneurship.
  • Entrepreneurial mindset and idea generation
  • Business model development
  • Entrepreneurial Firm Resources
  • Primary market analysis
  • Calculation of project financial indicators
Assessment Elements

Assessment Elements

  • non-blocking Auditorial work
  • non-blocking Home work 1
  • non-blocking Home work 2
Interim Assessment

Interim Assessment

  • 2021/2022 2nd module
    0.3 * Auditorial work + 0.3 * Home work 1 + 0.4 * Home work 2
Bibliography

Bibliography

Recommended Core Bibliography

  • Alhabeeb, M. J. (2015). Entrepreneurial Finance : Fundamentals of Financial Planning and Management for Small Business. Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=957003
  • Aulet, B., Ursache, M., & Snyder, C. (2017). Disciplined Entrepreneurship Workbook. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1487845
  • Bill Aulet. (2013). Disciplined Entrepreneurship : 24 Steps to a Successful Startup. Wiley.
  • Block, J. H. (Jörn), Groh, A. (Alexander), Hornuf, L. (Lars), Vanacker, T. (Tom), & Vismara, S. (Silvio). (2020). The entrepreneurial finance markets of the future: a comparison of crowdfunding and initial coin offerings. https://doi.org/10.1007/s11187-020-00330-2
  • Entrepreneurial finance : venture capital, deal structure & valuation, Smith, J. K., 2019
  • Entrepreneurship in theory and practice : paradoxes in play, , 2017
  • Entrepreneurship in transition economies : diversity, trends, and perspectives, , 2017
  • Miranda S. Lam, & Gina Vega. (2020). Entrepreneurial Finance : Concepts and Cases. Routledge.
  • Osterwalder, A., Smith, A., Bernarda, G., & Pigneur, Y. (2014). Value Proposition Design : How to Create Products and Services Customers Want. Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=945730
  • Pressman, A. (2019). Design Thinking : A Guide to Creative Problem Solving for Everyone. New York: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1923524
  • Sahlman, W. A., Hoffman, R., Andreessen, M., & Blank, S. G. (2018). HBR’s 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank). Boston, Massachusetts: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1798805
  • Small business : an entrepreneur's business plan, Hiduke, G. P., 2014
  • Steve Blank, & Bob Dorf. (2020). The Startup Owner’s Manual : The Step-By-Step Guide for Building a Great Company. Wiley.
  • This is service design methods : Expanded Service Design Thinking Methods for Real Projects, , 2018

Recommended Additional Bibliography

  • Business model generation : a handbook for visionaries, game changers, and challengers, Osterwalder, A., 2010
  • Introduction to entrepreneurship, Kuratko, D. F., 2014
  • Jerzy Cieślik. (2017). Entrepreneurship in Emerging Economies. Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.spr.sprbok.978.3.319.41721.9
  • Osterwalder, A., & Euchner, J. (2019). Business Model Innovation: An Interview with Alex Osterwalder. Research Technology Management, 62(4), 12. https://doi.org/10.1080/08956308.2019.1613114
  • Ries, E. (2011). The Lean Startup : How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York: Currency. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=733896