Unit economy

2022/2023

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Кафедра венчурного менеджмента (Нижний Новгород) (Факультет менеджмента (Нижний Новгород))

Статус:

Курс обязательный

Когда читается:

1-й курс, 4 модуль

Преподаватель

Сорочкин Михаил Александрович

Course Syllabus

Abstract

The course Unit-economics will help students understand the economics of the new digital products. Different metrics and indicators will provide students with arguments for decision making. After the course students will be able to count the main business metrics in order to understand profitability of the new product, costs of client’s acquisition, costs of goods creation, profit from each client (unit), rate of return on investments, etc.

Learning Objectives

• Student should get an understanding of how to the use unit-economics in for companies efficient operation and development

Expected Learning Outcomes

• Student defines the features of unit-economy as an approach to product management
• Student identifies units for unit-economy calculating.
• Student calculates unit-economy metrics.
• Student defines the main models of product monetization
• Student analyzes costs to calculate unit-economy
• Student develops a sales funnel for a product
• Student calculates the cost of the client
• Student identifies segments and groups of units to calculate the unit-economy
• Student analyzes the initial data when calculating the unit-economy
• Student predicts product sales when calculating unit-economy
• Student predicts the income budget when calculating the unit-economy
• Student predicts the cost budget when calculating the unit-economy
• Student calculates performance indicators
• Student calculates unit-economy metrics for manufacturing enterprises
• Student calculates unit-economy metrics for commercial companies
• Student calculates unit-economy metrics for service companies
• Student calculates unit-economy metrics for Internet projects

Course Contents

• Unit-economics as a practical approach
• Static business-model in unit-economics.
• Dynamic business-model unit-economics
• Unit economics in business sectors

Assessment Elements

• Control work at class
  Сontrol work, which provides for the solution of several tasks by each student. Is evaluated by the number of the right answers ( from 0 to 10).
• Solving situational problems (case analysis)
  The student examines a practical situation combining calculations and managerial decision-making. The student presents the results of solving the task and answers the questions

Interim Assessment

• 2022/2023 4th module
  0.5 * Solving situational problems (case analysis) + 0.5 * Control work at class

Bibliography

Recommended Core Bibliography

• 25046 - (HBR) Коллектив авторов - Предпринимательство и стартапы - 9785961473178 - Alpina - Альпина Паблишер - 2023 - https://hse.alpinadigital.ru/book/25046
• Спиридонова, Е. А.  Создание стартапов : учебник для вузов / Е. А. Спиридонова. — Москва : Издательство Юрайт, 2023. — 193 с. — (Высшее образование). — ISBN 978-5-534-14065-1. — Текст : электронный // Образовательная платформа Юрайт [сайт]. — URL: https://urait.ru/bcode/519896 (дата обращения: 28.08.2023).

Recommended Additional Bibliography

• 22001 - И. Интеллект; Э.Романс - Настольная книга венчурного предпринимателя: Секреты лидеров стартапов - 9785961442335 - Alpina - Альпина Паблишер - 2020 - https://hse.alpinadigital.ru/audio/22001