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Статья
Факторы эффективности онлайн-обучения иностранным языкам в российских вузах

Пимонова С. А., Фомина Е. М.

Университетское управление: практика и анализ. 2022. Т. 26. № 3. С. 35-47.

Глава в книге
Изучение подходов к управлению разработкой новых продуктов

Пимонова С. А., Потапова Д. И.

В кн.: Социально-экономические преобразования и проблемы. Сборник научных трудов (выпуск 11). Вып. 11. Н. Новгород: Издательство НИСОЦ, 2021. С. 50-63.

Препринт
R&D and marketing NPD cooperation: antecedents and consequences in Russian companies

Denis Fomenkov, Kirill Veselov.

Social Science Research Network. Social Science Research Network. SSRN, 2015

Project seminar "Business practices in Product management"

2022/2023
Учебный год
ENG
Обучение ведется на английском языке
9
Кредиты
Статус:
Курс обязательный
Когда читается:
1-й курс, 3, 4 модуль

Преподаватели

Карпухова Юлия Евгеньевна

Карпухова Юлия Евгеньевна

Рогожин Кирилл Олегович

Рогожин Кирилл Олегович

Чудайкина Оксана Андреевна

Чудайкина Оксана Андреевна

Course Syllabus

Abstract

Project seminar "Business practices in Product management" will cover additional topics from the world of product management that are not covered in disciplines. In addition, within the framework of this key seminar, mentoring sessions will take place on the implementation of a practical project in the 1st year, excursions to enterprises, topical problems and modern product management technologies will be discussed.
Learning Objectives

Learning Objectives

  • Practice in a product team management, user experience research, UX/UI design
Expected Learning Outcomes

Expected Learning Outcomes

  • Able to design user-friendly and functional interfaces for websites, applications and programs
  • Analyze the experience in product management of different companies in dependence of industry
  • Able to manage a product team
  • Able to work in Jira
  • Able to conduct a user experience research
  • Able to use design thinking methodology in the new product development process
Course Contents

Course Contents

  • Excursions and organization of work under the project
  • Product team management
  • Work with the Jira
  • User experience research
  • UX/UI design
  • Design thinking
Assessment Elements

Assessment Elements

  • non-blocking Program of user experience research
  • non-blocking Report of a project results
Interim Assessment

Interim Assessment

  • 2022/2023 4th module
    0.3 * Program of user experience research + 0.7 * Report of a project results
Bibliography

Bibliography

Recommended Core Bibliography

  • Daniel Marco-Stefan Kleber. (2018). Design Thinking for Creating an Increased Value Proposition to Improve Customer Experience. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.B1673540
  • Kahn, K. B., & Product Development & Management Association. (2013). The PDMA Handbook of New Product Development (Vol. 3rd ed). Hoboken, N.J.: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=509556
  • Karr, A. (2015). UX research vs. UX design. https://doi.org/10.1145/2834964
  • Michael Lewrick, Patrick Link, & Larry Leifer. (2018). The Design Thinking Playbook : Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems. Wiley.
  • Mudasir Khan. (2018). Virtual Team Management Challenges Mitigation Model: A Systematic Literature Review Protocol. University of Sindh Journal of Information and Communication Technology, (2), 88. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.8c4a3be47e48462cad6ba3b24117fdad
  • Niedziółka, T. (2018). User Experience Research and development of knowledge in the field of Human-Computer Interaction.
  • Project Management Institute. (2019). A Guide to the Project Management Body of Knowledge (PMBOK(R) Guide-Sixth Edition / Agile Practice Guide Bundle (HINDI). [N.p.]: Project Management Institute. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2240462
  • Trott, P. (2017). Innovation Management and New Product Development (Vol. Sixth edition). Harlow, Enlgand: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419855
  • Turner, P. (2017). A Psychology of User Experience : Involvement, Affect and Aesthetics. Cham, Switzerland: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1651402

Recommended Additional Bibliography

  • A., P., & Hairul. (2018). What Matters in Project Team Management? Polish Journal of Management Studies, 17(2), 211–221. https://doi.org/10.17512/pjms.2018.17.2.18
  • Jack J. Phillips, Frank Q. Fu, Patricia Pulliam Phillips, & Hong Yi. (2021). ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing. McGraw-Hill Education.
  • Pressman, A. (2019). Design Thinking : A Guide to Creative Problem Solving for Everyone. New York: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1923524