Entrepreneurship and Business Planning

2023/2024

Учебный год

ENG

Обучение ведется на английском языке

6

Кредиты

Кто читает:

Кафедра венчурного менеджмента (Нижний Новгород) (Факультет менеджмента (Нижний Новгород))

Статус:

Курс обязательный

Когда читается:

2-й курс, 3, 4 модуль

Преподаватели

Власова Елизавета Антоновна

Пимонова Светлана Александровна

Рябова Елена Вячеславовна

Трынова Ирина Александровна

Ханина Екатерина Владимировна

Чапрак Нелли Валерьевна

Course Syllabus

Abstract

The course aims to form the knowledge of different roles that entrepreneurship plays in society, at the organisational level and in their own lives. The study of the course should contribute to the entrepreneurial mindset necessary for success in modern business. As a result of the discipline the student will master the tools of generating ideas, searching for entrepreneurial opportunities, analysing the market and business environment, and calculating the financial performance of a project. Students will be able to prepare a business-plan for a project.

Learning Objectives

• As a result of the discipline the student will master the tools of generating ideas, searching for entrepreneurial opportunities, analysing the market and business environment, and calculating the financial performance of a project.

Expected Learning Outcomes

• Be able to generate ideas and select them for further implementation
• The student should know the key characteristics of the entrepreneurs, understand the main stages of the entrepreneurial project development
• The student should understand the key concept of entrepreneurship, different types of entreprneeurship, the role of entrepreneurship in the economy
• Students' ability to design value proposition, develop a business-model, test hipothesis.
• Ability to develope a fundraising strategy for the entrepreneurial project
• Ability to analyze the resources necessity of the project, assess the core resources and form competitive advantage of the entrepreneurial project.
• Ability to conduct a primary market analysis: customers, competitors, industry. Is able to assess the market potential
• The student are able to prepare a speech of the project for potential investors and partners
• Master analyzing new business opportunities
• Understanding of new industry trends
• Developing skills in company’s target audience determination
• Developing of the risk identifying and assessment methods
• Be able to implement risk mitigation strategies

Course Contents

• Entrepreneurial characteristics, entrepreneurship as a process
• The nature of entrepreneurship: the concept and main types of entrepreneurship.
• Entrepreneurial mindset and idea generation
• Business model development
• Entrepreneurial Firm Resources
• Primary market analysis
• Public speaking and presentation of the project to the investor
• The company's life cycle: theories, stages, criteria.
• Ideation and Opportunity Recognition
• Market Research and Analysis
• Risk Management and Contingency Planning
• Organizational and legal forms of business
• The structure and methodology of the financial plan development
• Fundamentals of investment analysis, composition and criteria for evaluating the economic effectiveness of investment projects
• Operational Analysis and Operational Efficiency
• Risk assessment of investment projects

Assessment Elements

• Промежуточный контроль по разделу "Основы предпринимательства"
• Промежуточный контроль по разделу "Бизнес- планирование"
• Presentation about opportunity recognition
  Group work (4-5 students), application of the argument from the lesson and additional material (an academic article).Three arguments are given by the lecturer.
• Presentation about market research
  Group work (4-5 students), application of the argument from the lesson and additional material (an academic article). Three arguments are given by the lecturer.
• Real case study
  Group work (4-5 students). Study a practical case, connected with the topics of the lectures at home and then represent it at class at the seminar.

Interim Assessment

• 2023/2024 4th module
  0.06 * Presentation about market research + 0.06 * Presentation about opportunity recognition + 0.08 * Real case study + 0.4 * Промежуточный контроль по разделу "Бизнес- планирование" + 0.4 * Промежуточный контроль по разделу "Основы предпринимательства"

Bibliography

Recommended Core Bibliography

• Aulet, B., Ursache, M., & Snyder, C. (2017). Disciplined Entrepreneurship Workbook. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1487845

Recommended Additional Bibliography

• Jerzy Cieślik. (2017). Entrepreneurship in Emerging Economies. Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.spr.sprbok.978.3.319.41721.9