Innovation and New Product Development in Global Business

2025/2026

Учебный год

ENG

Обучение ведется на английском языке

4

Кредиты

Кто читает:

Департамент маркетинга и предпринимательства

Статус:

Курс обязательный

Когда читается:

4-й курс, 1, 2 модуль

Преподаватель

Янченко Яна Игоревна

Course Syllabus

Abstract

During the course "Innovation and new product development in an international business" students study types of innovations, models of innovation process, specific of innovation activity in global context. Students get acquainted with the national innovation system, innovation support infrastructure organizations. Such approaches as lean startup, design thinking, customer development, stage gate approach, etc. will allow students to build and organize the processes of designing, testing, launching and developing new products in an international company. We use a project-based form of education in that discipline, students work out their skills on the example of a real new products and projects.