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Academic Supervisor

Suchkova, Ekaterina O.

Scientific Supervisor

Shtefan, Maria A.

Manager

Кодзоева Алима Магометовна

25/12 Bol. Pecherskaya Ulitsa, office 404

Nizhny Novgorod, 603155, Russia

Phone +7 (831) 436-74-09 (ext. 6388)

+7 (831) 436-38-08

Email: aeshchetinina@hse.ru

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Delivered at:: Департамент маркетинга и предпринимательства

Course type:: Elective course

When:: 2 year, 1, 2 module

Instructors

Boryshneva, Nelli

Korenkova, Marianna

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Abstract

Students will learn basic concepts of marketing. During the course sduddents will understand how to conduct market research, develop a marketing plan, segment the market and select target audiences, properly promote a product, including on the Internet. The course "Marketing" includes the implementation of practical tasks, for example, the development of a product concept and a marketing plan.

Master’s Programme 'Finance'

Marketing

Instructors

Course Syllabus

Abstract