Business Strategies for Emerging Markets

2021/2022

Academic Year

ENG

Instruction in English

3

ECTS credits

Delivered at:

Department of Economic Theory and Econometrics (Faculty of Economics)

Course type:

Elective course

When:

1 year, 1 module

Instructor

Lakshina, Valeriya V.

Course Syllabus

Abstract

The students are going to improve their analyzing, decision making, and planning skills as well as the ability to recognize strategic opportunities and threats. The course requires the knowledge of basic economics concepts as the pre-requisite. It is preferable that the students have some practical entrepreneurial or marketing experience, but this is not obligatory. The course has a distinct stress to the practice of strategic management. Although a few fundamental theories are mentioned, the bulk of the ideas are based on simple though efficient applied model that are easy to understand and convenient to use. The multitude of examples and stories from the personal consulting and managerial experience of the author are the hallmark of the course. The author’s original drawings make the key concepts well memorable ad cozy to deal with. Course curators contacts: npakhmutova@hse.ru. https://www.coursera.org/learn/business-strategies

Learning Objectives

• The course aims to transfer the fundamental knowledge and to form the basic competencies necessary for the development and the implementation of a business strategy in an emerging market.

Expected Learning Outcomes

• Students define their key products and the customer value
• Students differentiate between the potential client groups

Course Contents

• Generating business core idea

Assessment Elements

• Final test
• Average of all quizzes

Interim Assessment

• 2021/2022 1st module
  0.7 * Final test + 0.3 * Average of all quizzes

Bibliography

Recommended Core Bibliography

• Strategic Marketing Issues in Emerging Markets / editor. – Singapore: Springer Nature Pte Ltd, 2018. - Текст: электронный // DB Springer Books [сайт]. – URL: https://link.springer.com/book/10.1007/978-981-10-6505-7

Recommended Additional Bibliography

• Hopkins, R.A. Grow Your Global Markets: A Handbook for Successful Market Entry / Raymond A.Hopkins. – Corrected publication. – Berkeley, CA: Apress, 2018. - Текст: электронный // DB Springer Books [сайт]. – URL: https://link.springer.com/book/10.1007/978-1-4842-3114-2