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Regular version of the site

Business Strategies for Emerging Markets

2021/2022
Academic Year
ENG
Instruction in English
3
ECTS credits
Delivered at:
Department of Economic Theory and Econometrics (Faculty of Economics)
Course type:
Elective course
When:
1 year, 1 module

Instructor

Course Syllabus

Abstract

The students are going to improve their analyzing, decision making, and planning skills as well as the ability to recognize strategic opportunities and threats. The course requires the knowledge of basic economics concepts as the pre-requisite. It is preferable that the students have some practical entrepreneurial or marketing experience, but this is not obligatory. The course has a distinct stress to the practice of strategic management. Although a few fundamental theories are mentioned, the bulk of the ideas are based on simple though efficient applied model that are easy to understand and convenient to use. The multitude of examples and stories from the personal consulting and managerial experience of the author are the hallmark of the course. The author’s original drawings make the key concepts well memorable ad cozy to deal with. Course curators contacts: npakhmutova@hse.ru. https://www.coursera.org/learn/business-strategies
Learning Objectives

Learning Objectives

  • The course aims to transfer the fundamental knowledge and to form the basic competencies necessary for the development and the implementation of a business strategy in an emerging market.
Expected Learning Outcomes

Expected Learning Outcomes

  • Students define their key products and the customer value
  • Students differentiate between the potential client groups
Course Contents

Course Contents

  • Generating business core idea
    In this module you will learn how to generate a good business idea for an emerging market. You are going to study the key peculiarities of emerging markets and some clues how to fit them. On completing the module you will be able to define your key products and the customer value, to differentiate between the potential client groups, and to apply strategy fundamentals to your business idea. It is truly contributing if you have your own ideas and ambition to start and run a business in an emerging market. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning.
Assessment Elements

Assessment Elements

  • non-blocking Final test
  • non-blocking Average of all quizzes
Interim Assessment

Interim Assessment

  • Interim assessment (1 module)
    0.3 * Average of all quizzes + 0.7 * Final test
Bibliography

Bibliography

Recommended Core Bibliography

  • Strategic Marketing Issues in Emerging Markets / editor. – Singapore: Springer Nature Pte Ltd, 2018. - Текст: электронный // DB Springer Books [сайт]. – URL: https://link.springer.com/book/10.1007/978-981-10-6505-7

Recommended Additional Bibliography

  • Hopkins, R.A. Grow Your Global Markets: A Handbook for Successful Market Entry / Raymond A.Hopkins. – Corrected publication. – Berkeley, CA: Apress, 2018. - Текст: электронный // DB Springer Books [сайт]. – URL: https://link.springer.com/book/10.1007/978-1-4842-3114-2