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Изучение подходов к управлению разработкой новых продуктов

Пимонова С. А., Потапова Д. И.

В кн.: Социально-экономические преобразования и проблемы. Сборник научных трудов (выпуск 11). Вып. 11. Н. Новгород: Издательство НИСОЦ, 2021. С. 50-63.

Препринт
R&D and marketing NPD cooperation: antecedents and consequences in Russian companies

Denis Fomenkov, Kirill Veselov.

Social Science Research Network. Social Science Research Network. SSRN, 2015

Entrepreneurial Basics

2021/2022
Учебный год
ENG
Обучение ведется на английском языке
4
Кредиты
Статус:
Курс обязательный
Когда читается:
3-й курс, 3 модуль

Преподаватели

Course Syllabus

Abstract

The purpose of mastering the discipline "Fundamentals of Entrepreneurship" is: to introduce students to the entrepreneurial way of thinking, different approaches to the organization of entrepreneurial activity; upon completion of the course students should be aware of the various goals and objectives of entrepreneurship in society, at the level of organization and in their own lives, to identify different ways of manifestation of entrepreneurship, to be able to identify and evaluate the commercial (business) perspective of entrepreneurial ideas, to develop a project of their own business and to be able to develop their own business.
Learning Objectives

Learning Objectives

  • As a result of mastering the discipline, students will know the basic approaches to the definition of entrepreneurship; types of entrepreneurship (technological, social, intrafirm, etc.), the importance of entrepreneurship for the economy; technology for launching an entrepreneurial project.
  • At the end of the course, students will be able to analyze the current situation and identify an entrepreneurial opportunity; design a business model for various types of business and develop a plan of start-up launching; conduct primary market analysis; calculate the economics of the project; represent an entrepreneurial project.
  • At the end of the course, students will be able to analyze the current situation and identify an entrepreneurial opportunity; design a business model for various types of business and develop a plan of start-up launching; conduct primary market analysis; calculate the economics of the project; represent an entrepreneurial project.
  • In addition, students will develop teamwork skills, search and analysis skills.
Expected Learning Outcomes

Expected Learning Outcomes

  • Is able to analyze the resources necessity of the project, assess the core resources and form competitive advantage of the entrepreneurial project.
  • Use the design-thinking methodology
  • Is able to conduct a primary market analysis: customers, competitors, industry. Is able to assess the market potential
  • Is able to design a budget of income and expenses for entrepreneurial project, calculate the main financial indicators for entrepreneurial project
  • Is able to design value proposition, develop a business-model, test hipothesis.
  • Is able to develope a fundraising strategy for the entrepreneurial project
  • Is able to prepare a speech of the project for potential investors and partners
  • Know the key characteristics of the entrepreneurs, understand the main stages of the entrepreneurial project development
  • Know the key concept of entrepreneurship, different types of entreprneeurship, the role of entrepreneurship in the economy
  • Use different sources of entrepreneurial ideas. Is able to train creative and entrepreneurial thinking. Use different methods for generating ideas.
Course Contents

Course Contents

  • The nature of entrepreneurship: the concept and main types of entrepreneurship.
  • Entrepreneurial characteristics, entrepreneurship as a process
  • Entrepreneurial mindset and idea generation
  • Business model development
  • Entrepreneurial Firm Resources
  • Primary market analysis
  • Calculation of project financial indicators
  • Public speaking and presentation of the project to the investor
Assessment Elements

Assessment Elements

  • non-blocking Home work
    Working in a team, it is necessary to present a business model for an entrepreneurial project. It is necessary to provide evidence that the hypotheses of the business model have been verified at least partially.
  • non-blocking Exam
    It is necessary to prepare a presentation of an entrepreneurial project for an investor or potential partner. The presentation should contain the following sections: problem you focus on, value proposition and product description, market analysis, comparative analysis of competitors, your competitive advantage, project business model, your development plan and go-to-market plan, financial calculations (budget of income and expenses, key financial indicators of the project), offer to investor or partner, your team.
  • non-blocking Work in class
    At the seminars students present results of a team work. Each team should present tasks results for each topic of the course.
Interim Assessment

Interim Assessment

  • 2021/2022 3rd module
    0.3 * Exam + 0.2 * Home work + 0.5 * Work in class
Bibliography

Bibliography

Recommended Core Bibliography

  • Alhabeeb, M. J. (2015). Entrepreneurial Finance : Fundamentals of Financial Planning and Management for Small Business. Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=957003
  • Aulet, B., Ursache, M., & Snyder, C. (2017). Disciplined Entrepreneurship Workbook. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1487845
  • Bill Aulet. (2013). Disciplined Entrepreneurship : 24 Steps to a Successful Startup. Wiley.
  • Block, J. H. (Jörn), Groh, A. (Alexander), Hornuf, L. (Lars), Vanacker, T. (Tom), & Vismara, S. (Silvio). (2020). The entrepreneurial finance markets of the future: a comparison of crowdfunding and initial coin offerings. https://doi.org/10.1007/s11187-020-00330-2
  • Cremades, A. (2016). The Art of Startup Fundraising : Pitching Investors, Negotiating the Deal, and Everything Else Entrepreneurs Need to Know. Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1216067
  • Entrepreneurial finance : venture capital, deal structure & valuation, Smith, J. K., 2019
  • Entrepreneurship in theory and practice : paradoxes in play, , 2017
  • Entrepreneurship in transition economies : diversity, trends, and perspectives, , 2017
  • Introduction to entrepreneurship, Kuratko, D. F., 2014
  • Jerzy Cieślik. (2017). Entrepreneurship in Emerging Economies. Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.spr.sprbok.978.3.319.41721.9
  • KUPOR, S. (2019). THE ART of the PITCH. Entrepreneur, 47(4), 50–53. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=136458911
  • Miranda S. Lam, & Gina Vega. (2020). Entrepreneurial Finance : Concepts and Cases. Routledge.
  • Osterwalder, A., Smith, A., Bernarda, G., & Pigneur, Y. (2014). Value Proposition Design : How to Create Products and Services Customers Want. Hoboken: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=945730
  • Pressman, A. (2019). Design Thinking : A Guide to Creative Problem Solving for Everyone. New York: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1923524
  • Sahlman, W. A., Hoffman, R., Andreessen, M., & Blank, S. G. (2018). HBR’s 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank). Boston, Massachusetts: Harvard Business Review Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1798805
  • Small business : an entrepreneur's business plan, Hiduke, G. P., 2014
  • Steve Blank, & Bob Dorf. (2020). The Startup Owner’s Manual : The Step-By-Step Guide for Building a Great Company. Wiley.
  • This is service design methods : Expanded Service Design Thinking Methods for Real Projects, , 2018

Recommended Additional Bibliography

  • Business model generation : a handbook for visionaries, game changers, and challengers, Osterwalder, A., 2010
  • Osterwalder, A., & Euchner, J. (2019). Business Model Innovation: An Interview with Alex Osterwalder. Research Technology Management, 62(4), 12. https://doi.org/10.1080/08956308.2019.1613114
  • Ries, E. (2011). The Lean Startup : How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. New York: Currency. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=733896
  • The art of the pitch : persuasion and presentation skills that win business, Coughter, P., 2012