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Entrepreneurship in and around academia: evidence from Russia

Alexander Yulievich Chepurenko, Butryumova N. N., Marina Vyacheslavovna Chernysheva et al.

International Journal of Sociology and Social Policy. 2024. Vol. 44. No. 1/2. P. 130-154.

Глава в книге
Изучение подходов к управлению разработкой новых продуктов

Пимонова С. А., Потапова Д. И.

В кн.: Социально-экономические преобразования и проблемы. Сборник научных трудов (выпуск 11). Вып. 11. Н. Новгород: Издательство НИСОЦ, 2021. С. 50-63.

R&D and marketing NPD cooperation: antecedents and consequences in Russian companies

Denis Fomenkov, Kirill Veselov.

Social Science Research Network. Social Science Research Network. SSRN, 2015

Product Development Strategies

Учебный год
Обучение ведется на английском языке
Курс по выбору
Когда читается:
4-й курс, 1, 2 модуль


Шкулев Андрей Алексеевич

Шкулев Андрей Алексеевич

Course Syllabus


The Product Development Strategies course is aimed for students who want to develop the competencies needed for a successful career as a product manager. Even for students who do not intend to link their future profession with product management, the course will be valuable because it is multi-disciplinary and its framework, models and approaches can be used in many different areas. The course makes extensive use of interactive teaching methods. Throughout the course, students work on a large project and some additional assignments designed to build specific skills.
Learning Objectives

Learning Objectives

  • The objective of the discipline is to build skills to develop a product development strategy and create a product development roadmap
Expected Learning Outcomes

Expected Learning Outcomes

  • Names the types of strategies. Formulates the content of proactive strategies
  • Develops the product development strategy
  • Forecasts market conditions
  • Reasonably evaluates the position of the organisation in the production/distribution system
  • Recognises the steps in the NPD process
  • Develops a product development roadmap
Course Contents

Course Contents

  • Product Development Strategy Process (NPD Process)
  • A product development strategy and a business strategy
  • Proactive Product Development Strategies
  • Reactive Product Development Strategies
  • Strategy Selection
  • Product development roadmap
Assessment Elements

Assessment Elements

  • non-blocking In-class activity
  • non-blocking Test 1
  • non-blocking NPD strategy
Interim Assessment

Interim Assessment

  • 2022/2023 2nd module
    0.25 * Test 1 + 0.25 * NPD strategy + 0.25 * In-class activity


Recommended Core Bibliography

  • Christoph Loch and Stylianos Kavadias. 2007. Handbook of New Product Development Management. Taylor & Francis Group
  • David, F. R., & David, F. R. (2016). Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition. [Place of publication not identified]: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1422985
  • Kahn, K. B., & Product Development & Management Association. (2013). The PDMA Handbook of New Product Development (Vol. 3rd ed). Hoboken, N.J.: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=509556
  • Knight, E., Daymond, J., & Paroutis, S. (2020). Design-Led Strategy: How To Bring Design Thinking Into The Art of Strategic Management. California Management Review, 62(2), 30–52. https://doi.org/10.1177/0008125619897594
  • Kotler, P., Setiawan, I., & Kartajaya, H. (2010). Marketing 3.0 : From Products to Customers to the Human Spirit. Hoboken, N.J.: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=319520
  • Sadler, P. (2003). Strategic Management: Vol. 2nd ed. Kogan Page.

Recommended Additional Bibliography

  • Ansoff, H. I. (2019). Implanting Strategic Management. Cham, Switzerland: Palgrave Macmillan. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1922056
  • Cooper, R. G. (2017). Winning at New Products : Creating Value Through Innovation (Vol. Fifth edition). New York: Basic Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1627508
  • Cooper, R. G., Edgett, S. J., & Kleinschmidt, E. J. (2012). Portfolio management for new products. Slovenia, Europe: Perseus Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.BD81A6AA
  • Crawford, C. M. (2012). New products management. Slovenia, Europe: Irwin. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.38FAE087
  • Griffin, A., Swan, S., Luchs, M., & Product Development & Management Association. (2015). Design Thinking : New Product Development Essentials From the PDMA. Hoboken, New Jersey: Wiley-Blackwell. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1072252
  • Hariolf Grupp, & Shlomo Maital. (2001). Managing New Product Development and Innovation. Edward Elgar Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsrep&AN=edsrep.b.elg.eebook.2284
  • Hermawan Kartajaya, Philip Kotler, & Den Huan Hooi. (2019). Marketing Strategies For Value Exploration. World Scientific Book Chapters, 127. https://doi.org/10.1142/9789813275478_0005
  • Kotler, P. (1964). Marketing Mix Decisions for New Products. Journal of Marketing Research (JMR), 1(1), 43–49. https://doi.org/10.2307/3150319
  • MacIntosh, R., & Maclean, D. (2014). Strategic Management : Strategists at Work. Palgrave Macmillan.
  • Ross Brown, & Henry Ford. (1995). Product Development. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.4E965D0A
  • Sutton, D. C. (2001). Making strategy: the journey of strategic management. International Journal of Market Research, 43(2), 242–244. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=4773211
  • Teece, D. J. (2009). Dynamic Capabilities and Strategic Management : Organizing for Innovation and Growth. New York: OUP Oxford. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=265018
  • Trott, P. (2017). Innovation Management and New Product Development (Vol. Sixth edition). Harlow, Enlgand: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1419855