• A
  • A
  • A
  • АБB
  • АБB
  • АБB
  • А
  • А
  • А
  • А
  • А
Обычная версия сайта
Глава в книге
Изучение подходов к управлению разработкой новых продуктов

Пимонова С. А., Потапова Д. И.

В кн.: Социально-экономические преобразования и проблемы. Сборник научных трудов (выпуск 11). Вып. 11. Н. Новгород: Издательство НИСОЦ, 2021. С. 50-63.

Препринт
R&D and marketing NPD cooperation: antecedents and consequences in Russian companies

Denis Fomenkov, Kirill Veselov.

Social Science Research Network. Social Science Research Network. SSRN, 2015

Innovation and new product management

2023/2024
Учебный год
ENG
Обучение ведется на английском языке
6
Кредиты
Статус:
Курс обязательный
Когда читается:
1-й курс, 3, 4 модуль

Преподаватель

Course Syllabus

Abstract

During the course Innovation and new product management students study types of innovations, models of innovation process, specific of innovation activity. Students get acquainted with the national innovation system, innovation support infrastructure organizations. The course focuses on the development of new products. Lean startup, design thinking, customer development, stage gate approach, etc. will allow students to build and organize the processes of designing, testing, launching and developing new products both in their startup and in a large company. We use a project-based form of education in that discipline, students work out their skills on the example of a real new products and projects