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Regular version of the site
Campus inNizhny Novgorod

The History of France Through Advertising Posters

A new exhibition devoted to France has opened at HSE’s Nizhny Novgorod campus. The exhibition was organized by Gennady Ryabov, who is an advisor to HSE Nizhny Novgorod’s Director, the creator of the ‘Cultural Environment’ project, and Honorary Consul of the French Republic in Nizhny Novgorod. 

Advertising posters adorned the walls of Parisian stores and homes at the turn of the 20th century. The bright posters can be considered a pictorial history of France, as they reflected key events of this time period, as well as celebrities in nontraditional and even humorous perspectives. The exhibition consists of 60 advertisements and has previously been displayed at the Russian Museum of Photography. Students of the HSE Nizhny Novgorod Faculty of the Humanities were given the opportunity to select the most interesting posters that will be on display for one week in the university’s main building on Bolshaya Pecherskaya.