Кто читает:: Кафедра маркетинга (Нижний Новгород) (Факультет менеджмента (Нижний Новгород))

Статус:: Курс по выбору

Когда читается:: 4-й курс, 1, 2 модуль

Преподаватель

Фоменков Денис Александрович

Full Syllabus

Abstract

Course Digital Product Management is designed for students who want to develop competences that are necessary for successful career on product-manager position. Even for students without intention to tie future profession with product management, course will be valuable because it’s multidisciplinary and its frameworks, models, and approaches might be used in plenty different fields. Content of the course is developed in accordance with New Product Development Professional (NPDP) Certification so students can try to pass PDMA exam upon completing the course. The course heavily exploits interactive teaching methods. Along the whole course students work on a big project and some additional assignments which aim to shape particular skills. Such approach confronts students with high uncertainty of real projects and let them better understand methods and tools used in product management.

Learning Objectives

To learn all contemporary frameworks, approaches, and tools currently applied by generalist and business-oriented product managers.
To master basic skills which are necessary for successful development and management of digital products.

Expected Learning Outcomes

Can apply Scrum, Lean startup, Kanban in product management
Can develop value proposition canvas
Can integrate voice-of-customer into product management
Can use different techniques to generate ideas for new products
Can use MVP to test main assumptions about value
Can work with data science team to refine product
Know how to adjust marketing research techniques for different types of products
Know how to evaluate and screen ideas
Know main responsibilities of product managers

Course Contents

Product manager as a position in a company: responsibilities and qualifications.
Ideation and hypothesis development for products
Market research, market analytics and voice-of-customer for product manager
Product development models
Product analytics and data science fundamentals for product managers

Assessment Elements

Participation
Assignments
Test

Interim Assessment

2022/2023 2nd module
0.4 * Test + 0.4 * Assignments + 0.2 * Participation

Bibliography

Recommended Core Bibliography

Bothma, N. (2017). Product Management: Vol. Second edition. Juta and Company [Pty] Ltd.
Bruce T. Barkley, Project Management in New Product Development, McGraw-Hill © 2008 https://library.books24x7.com/toc.aspx?bookid=23646

Recommended Additional Bibliography

A Guide to the Project Management Body of Knowledge (PMBOK® Guide), Sixth Edition, 2017. Режим доступа: http://library.books24x7.com/bookshelf.asp
Cadogan, John, et al. Cross-cultural and cross-national consumer research, Emerald Publishing Limited, 2015. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=2070198.
Fundamentals of Qualitative Research
Moran, A. (2015). Managing Agile : Strategy, Implementation, Organisation and People. Cham: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=969008
Vanderplas, J.T. (2016). Python data science handbook: Essential tools for working with data. Sebastopol, CA: O’Reilly Media, Inc. https://proxylibrary.hse.ru:2119/login.aspx?direct=true&db=nlebk&AN=1425081.
Wienclaw, R. A. (2019). New Product Management. Salem Press Encyclopedia. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=ers&AN=89163885

Бакалаврская программа «Управление бизнесом»

Digital Product Management