Mega Events and Nizhny Novgorod after World Cup 2018
On November 29th, 2016, a panel talk on ‘Tourism Marketing & Mega Events’ by Luiz Moutinho, a leading expert in marketing, the founder of FutureCast Lab - the laboratory for marketing forecasting, and Professor of BioMarketing and Futures Research at Dublin City University Business School, was held at HSE Nizhny Novgorod.