Mega Events and Nizhny Novgorod after World Cup 2018
On November 29th, 2016, a panel talk on ‘Tourism Marketing & Mega Events’ by Luiz Moutinho, a leading expert in marketing, the founder of FutureCast Lab - the laboratory for marketing forecasting, and Professor of BioMarketing and Futures Research at Dublin City University Business School, was held at HSE Nizhny Novgorod.
World Expert on Digital and Mobile Marketing Trends
Luiz Moutinho, a leading expert in marketing, the founder of FutureCast Lab - the laboratory for marketing forecasting, and Professor of BioMarketing and Futures Research at Dublin City University Business School, delivered a lecture on ‘Digital and Mobile Marketing Trends’ for students of the master’s programmes in Marketing and Global Business.
HSE Students Work on Research Project for Arsenal
1st-year students of the master's programme in Marketing conduct research for Arsenal (National Centre for Contemporary Arts Volga-Vyatka region branch) as part of the brand management course. The students work in small groups, and each group analyses and makes recommendations on brand development and interaction with the target audience. The presentation of preliminary results will take place in June.
Imitation Drives Innovation
Creating totally new and exclusive products, business models and technology solutions is not always necessary in today's innovative economy; it is often sufficient to use the knowledge and inventions already available worldwide, according to professor Mikhail Shushkin and associate professor Sergey Alexandrovskiy, researchers at the Department of Marketing, Faculty of Management, HSE Branch in Nizhny Novgorod.