Multimodal discourse analysis and frame analysis of media texts

2025/2026

Учебный год

ENG

Обучение ведется на английском языке

Кто читает:

Департамент фундаментальной и прикладной лингвистики

Статус:

Курс по выбору

Когда читается:

2-й курс, 2, 3 модуль

Преподаватель

Балакина Юлия Владимировна

Course Syllabus

Abstract

This practice-oriented course will introduce students to different methodological approaches to analysis of mass media texts. The course aims to equip students with the core methodological and analytical skills necessary to engage in research on advertising, political and social media discourse, including data collection, processing, analysis and presentation. The key tools discussed are frame analysis and multimodal critical discourse analysis. By the end of the course, students will be able to analyze media texts from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (written, audio-visual).