Multimodal discourse analysis and frame analysis of media texts

2025/2026

Учебный год

ENG

Обучение ведется на английском языке

6

Кредиты

Кто читает:

Департамент фундаментальной и прикладной лингвистики

Статус:

Курс по выбору

Когда читается:

2-й курс, 2, 3 модуль

Преподаватель

Балакина Юлия Владимировна

Course Syllabus

Abstract

This practice-oriented course will introduce students to different methodological approaches to analysis of mass media texts. The course aims to equip students with the core methodological and analytical skills necessary to engage in research on advertising, political and social media discourse, including data collection, processing, analysis and presentation. The key tools discussed are frame analysis and multimodal critical discourse analysis. By the end of the course, students will be able to analyze media texts from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (written, audio-visual).

Learning Objectives

• By the end of the course, students will be able to analyze multimodal texts from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (written, audio-visual).

Expected Learning Outcomes

• Students will master several techniques of multimodal text analysis.
• students will be able to analyze multimodal texts from the point of view of their performativity, semantics and meaning and to identify possible manipulations in their various forms (written, audio-visual).
• Students will master the techniques of frame analysis

Course Contents

• Multimodality
• Semiotic multimodal analysis
• Metaphor, metonymy, intertexuality
• Memes and Cartoons
• Multimodal critical discourse analysis
• Multimodal discourse analysis
• Metaphor, metonymy, intertexuality
• Frame analysis

Assessment Elements

• Test
• Active participation

Interim Assessment

• 2025/2026 3rd module
  0.3 * Active participation + 0.3 * Active participation + 0.4 * Test

Bibliography

Recommended Core Bibliography

• A. Musolff, & J. Zinken. (2009). Metaphor and Discourse. Palgrave Macmillan.
• Dyachuk, N. (2017). Frame Analysis of Political Texts.
• Fludernik, M. (2011). Beyond Cognitive Metaphor Theory : Perspectives on Literary Metaphor. New York: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=375258
• Keeney, H., & Keeney, B. (2012). Recursive Frame Analysis:Reflections on the Development of a Qualitative Research Method.
• Kövecses, Z., & Benczes, R. (2010). Metaphor : A Practical Introduction (Vol. 2nd ed). Oxford: Oxford University Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=311725
• Ledin, P. 1962, & Machin, D. 1966. (2019). Doing critical discourse studies with multimodality: From metafunctions to materiality. Critical Discourse Studies, 16(5), 497–513. https://doi.org/10.1080/17405904.2018.1468789

Recommended Additional Bibliography

• Interactions, Images and Texts : A Reader in Multimodality, edited by Sigrid Norris, and Carmen Daniela Maier, Walter de Gruyter GmbH, 2014. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1652210.
• Jewitt, C., Bezemer, J. J., & O’Halloran, K. L. (2016). Introducing Multimodality. London: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1204264
• Multimodal Studies : Exploring Issues and Domains, edited by Kay O'Halloran, and Bradley A. Smith, Routledge, 2012. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=728269.

Authors

• Balakina Iuliia Vladimirovna
• Maslova Daria Aleksandrovna