Research and Design Seminar "Linguistic Tools for solving Business Puzzles"

2024/2025

Учебный год

ENG

Обучение ведется на английском языке

9

Кредиты

Кто читает:

Департамент фундаментальной и прикладной лингвистики

Статус:

Курс обязательный

Когда читается:

1-й курс, 1-4 модуль

Преподаватели

Балакина Юлия Владимировна

Банников Константин Валерьевич

Ерышева Мария Евгеньевна

Товкес Мария Юрьевна

Фатикова Анна Павловна

Фролова Наталья Хайдаровна

Course Syllabus

Abstract

Project seminar Linguistic Tools for Solving Business Puzzles represents an intense multi-functional course with tangible progress. Starting with gathering data online and offline followed with data analysis, students will have to publish results of their work online using WordPress and Tilda. The course presupposes constant interaction with enterprises and work on cases based on real-life day-to-day tasks of modern business.

Learning Objectives

• the development of skills based on qualitative and quantitative methods and techniques that allow to evaluate the characteristics of various communicative situations of political discourse; the development of skills concerning corpus and other computer methods and techniques that allow to evaluate the characteritics of various communicative situations of political discourse; the development of skills using qualitative and quantitative methods and techniques that allow to evaluate individual style features (idiostyle features) of communicants in political discourse; 4. training of masters specializing in political linguistics, to do independent research design and organizational work.

Expected Learning Outcomes

• Able to choose tools, modern technical means and information technologies to process information for the assigned scientific task in management
• Using multimedia kits in active learning and project activities
• Know how to build graphs, how to analyse Big Data using them
• Use statistics tools to study textual information
• Use computer tools, making a transition from qualitative to quantitative methods
• Be able to cope with stress

Course Contents

• Teambuilding
• cross-cultural communication
• Technical writing
• Statistics
• Data visualization
• Stress/time management
• Conversational design
• Neural networks
• Web-design

Assessment Elements

• home assignment
• home assignment
• home assignment
• home assignment

Interim Assessment

• 2024/2025 2nd module
  0.5 * home assignment + 0.5 * home assignment
• 2024/2025 4th module
  0.5 * home assignment + 0.5 * home assignment

Bibliography

Recommended Core Bibliography

• Darling, J. R., & Heller, V. L. (2011). The Key for Effective Stress Management: Importance of Responsive Leadership in Organizational Development. Organization Development Journal, 29(1), 9–26. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=64362493
• Gill, A., & Hooper, D. (2020). Integrating Conversational Analysis and Dialogic Reflection within Reflective Practice. Iranian Journal of Language Teaching Research, 8(2), 1–23.
• Harris, R. A. (2005). Voice Interaction Design : Crafting the New Conversational Speech Systems. San Francisco, CA: Morgan Kaufmann. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=189655
• Ian Pouncey and Richard York - Beginning CSS : Cascading Style Sheets for Web Design - John Wiley & Sons, Incorporated, 2011-466 - Текст электронный - https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=693510
• Iliinsky, N. P. N., & Steele, J. (2010). Beautiful Visualization : Looking at Data Through the Eyes of Experts. Beijing: O’Reilly Media. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=415208
• Jason Bell. (2020). Machine Learning : Hands-On for Developers and Technical Professionals: Vol. Second edition. Wiley.
• Joan H. Johnston, Henry L. Phillips, Laura M. Milham, Dawn L. Riddle, Lisa N. Townsend, Arwen H. DeCostanza, … Sean M. Fitzhugh. (2019). A Team Training Field Research Study: Extending a Theory of Team Development. Frontiers in Psychology. https://doi.org/10.3389/fpsyg.2019.01480
• Rohatgi, V. K., & Saleh, A. K. M. E. (2015). An Introduction to Probability and Statistics (Vol. 3rd edition). Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1050364
• Seemon Thomas. (2014). Basic Statistics. [N.p.]: Alpha Science Internation Limited. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1663598

Recommended Additional Bibliography

• Michael Jay Katz. (n.d.). FROM RESEARCH TO MANUSCRIPT From Research to Manuscript A Guide to Scientific Writing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.527E83F3

Authors

• Balakina Iuliia Vladimirovna