Кафедра общего и стратегического менеджмента (Нижний Новгород)

The course includes two main blocks studied simultaneously: the first block introduces students to various aspects of business interaction in an intercultural environment: self-presentation, personnel management and teamwork, business etiquette, preparation for public speaking and presentations, negotiations, conflict resolution, etc. Training is based on role plays, case studies, brainstorming and discussions. The aim of the second block is to introduce students to the classifications of national and business cultures of different countries of the world and their influence on business behaviour, implementation of tasks and strategies in the international business environment. The course provides students with an opportunity to study and compare the characteristics of the cultures of Russia, Western countries , the Asian region and Scandinavia.

Learning Objectives

To provide students with new knowledge of major intercultural theories and help them master business competences of communication in an international context.

Expected Learning Outcomes

Students analyse and interpret key issues of business and cross-cultural communication and are able to describe communication as a process.
Students analyse the basis of various cultural theories to increase cultural awareness.
Students evaluate major characteristics of nonverbal communication and are able to use formal and informal language in terms of business communication.
Students explain various theoretical approaches to the study of culture.
Students accumulate and bring together different points of view, and negotiate collective solutions to pressing problems.
Students implement tactics to negotiate effectively within various cultural environments using appropriate language.
Students interpret and forecast cases of a culture shock and learn how to adapt to an international context.
Students analyse differences between cultural oppositions and formulate tactics knows how to work with ethnic stereotypes.

Course Contents

The Theory of Communication
Classification of cultures
Language Barrier in Business Communication
Communication failures
Cases of Business Communication

Assessment Elements

Formal letter writing
Presentation of a business culture
Participation in seminars
Final test

Interim Assessment

2022/2023 1st module
0.2 * Participation in seminars + 0.3 * Presentation of a business culture + 0.2 * Formal letter writing + 0.3 * Final test

Bibliography

Recommended Core Bibliography

Communicating in global business negotiations : a geocentric approach, Rudd, J. E., 2007
Литература и методы её изучения : системно-синергетический подход, учебное пособие, 276 с., Зинченко, В. Г., Зусман, В. Г., Кирнозе, З. И., 2011
Основы кросскультурного менеджмента : как вести бизнес с представителями других стран и культур: учеб. пособие, Мясоедов, С. П., 2012
Язык и межкультурная коммуникация : учеб. пособие, Тер-Минасова, С. Г., 2000

Recommended Additional Bibliography

Cronje, J. C. (2011). Using Hofstede’s cultural dimensions to interpret cross-cultural blended teaching and learning. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.113A7439

Business communication in an international environment

Преподаватель

Course Syllabus

Abstract