The seminar " Modeling in Marketing: unsolved problems".
The video broadcast of the Moscow Scientific Seminar "Mathematical Methods for Analysis in economics, business and politics " will be held at the National Research University - Higher School of Economics (www.hse.ru) (Rodionova Street, room №401) on 24 April at 4.30 p.m. The leaders of the seminar: Professor Fuad T. Aleskerov,Professor Vladislav V. Podinovskiy,Professor Boris G. MirkinThe lecturer: Igor Mandel (Informational service TELMAR) The theme:" Modeling in Marketing: unsolved problems".The language: Russian
24 April (Tuesday) 2012 ( 4.30 p.m.)
the next meeting of the general Moscow Scientific Seminar "Mathematical Methods for Analysis in economics, business and politics. " will be held at the National Research University - Higher School of Economics (www.hse.ru).
The leaders of the seminar:
Professor Fuad T. Aleskerov,
Professor Vladislav V. Podinovskiy,
Professor Boris G. Mirkin
The lecturer: Igor Mandel (Informational service TELMAR)
Marketing costs are increasing steadily, without reference to the economic situation. However, the effectiveness of these expenses has been and still remains a big question. There is an extensive practice of using statistical and other models, aimed to solve this problem, but the increasing complexity of the socio-economic landscape makes many of the models obsolete before their practical test. In the report, I will try to point out a few types of problems and models, which relevance is particularly great, but which are clearly in need of sharp improvement.
1. Establishing the role of various factors in the regular advertising (the models of regression type);
2. The problems of acquiring new customers and retaining existing customers
( the models of image recognition type);
3. Advertising planning (analysis of survey data, optimization)
4. Reproduction of existing mechanisms of marketing messages perception (simulation models, and models with many agents);
5. Tracking of current trends (processing unstructured and textual information).
Possible holistic view of these models and some examples of new practices
will be briefly discussed in the lecture.
The meeting will take place at 4.30 p.m. Adress: 101990, Moscow, Pokrovsky Boulevard, 11, building A, room D-316.
Video broadcast - 603093, Nizhny Novgorod, Rodionova Street, 136, room 401.