Research and Design Seminar "Linguistic Tools for solving Business Puzzles"

2026/2027

Учебный год

ENG

Обучение ведется на английском языке

9

Кредиты

Кто читает:

Департамент фундаментальной и прикладной лингвистики

Статус:

Курс обязательный

Когда читается:

1-й курс, 1-4 модуль

Преподаватели

Балакина Юлия Владимировна

Цаль Дмитрий Владиленович

Course Syllabus

Abstract

Project seminar Linguistic Tools for Solving Business Puzzles represents an intense multi-functional course with tangible progress. Starting with gathering data online and offline followed with data analysis, students will have to publish results of their work online using WordPress and Tilda. The course presupposes constant interaction with enterprises and work on cases based on real-life day-to-day tasks of modern business.

Learning Objectives

• the development of skills based on qualitative and quantitative methods and techniques that allow to evaluate the characteristics of various communicative situations of political discourse; the development of skills concerning corpus and other computer methods and techniques that allow to evaluate the characteritics of various communicative situations of political discourse; the development of skills using qualitative and quantitative methods and techniques that allow to evaluate individual style features (idiostyle features) of communicants in political discourse; 4. training of masters specializing in political linguistics, to do independent research design and organizational work.

Expected Learning Outcomes

• Able to choose tools, modern technical means and information technologies to process information for the assigned scientific task in management
• Use statistics tools to study textual information
• Use computer tools, making a transition from qualitative to quantitative methods

Course Contents

• Technical writing
• Conversational design
• Brand and business analytics
• Teambuilding in multicultural teams
• Forensic Linguistics

Assessment Elements

• Homework project
• Homework project
• Homework project
• Homework project

Interim Assessment

• 2026/2027 2nd module
  0.5 * Homework project + 0.5 * Homework project
• 2026/2027 4th module
  0.5 * Homework project + 0.5 * Homework project

Bibliography

Recommended Core Bibliography

• Gill, A., & Hooper, D. (2020). Integrating Conversational Analysis and Dialogic Reflection within Reflective Practice. Iranian Journal of Language Teaching Research, 8(2), 1–23.
• Harris, R. A. (2005). Voice Interaction Design : Crafting the New Conversational Speech Systems. San Francisco, CA: Morgan Kaufmann. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=189655
• Ian Pouncey and Richard York - Beginning CSS : Cascading Style Sheets for Web Design - John Wiley & Sons, Incorporated, 2011-466 - Текст электронный - https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=693510
• Jason Bell. (2020). Machine Learning : Hands-On for Developers and Technical Professionals: Vol. Second edition. Wiley.
• Rohatgi, V. K., & Saleh, A. K. M. E. (2015). An Introduction to Probability and Statistics (Vol. 3rd edition). Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1050364
• Seemon Thomas. (2014). Basic Statistics. [N.p.]: Alpha Science Internation Limited. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1663598

Recommended Additional Bibliography

• Michael Jay Katz. (n.d.). FROM RESEARCH TO MANUSCRIPT From Research to Manuscript A Guide to Scientific Writing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.527E83F3

Authors

• Balakina Iuliia Vladimirovna