Management and Marketing in Bioecological Technologies

2026/2027

Учебный год

ENG

Обучение ведется на английском языке

3

Кредиты

Кто читает:

Кафедра фундаментальной математики (Факультет информатики, математики и компьютерных наук (Нижний Новгород))

Статус:

Курс обязательный

Когда читается:

2-й курс, 2 модуль

Преподаватель

Станкевич Наталия Владимировна

Course Syllabus

Abstract

The course focuses on the integration of management and marketing approaches into the field of bioecological technologies. Students will master tools for strategic planning, market opportunity assessment, and promotion of innovative environmental products. The course covers the specifics of managing scientific and technological projects, commercialization of intellectual property, and the formation of sustainable business models in the bioecological sector.

Learning Objectives

• To develop students' comprehensive competencies for integrating management and marketing approaches into the field of bioecological technologies. Students will master tools for strategic planning, market opportunity assessment, and promotion of innovative environmental products, as well as learn to manage scientific and technological projects, commercialize intellectual property, and form sustainable business models in the bioecological sector.

Expected Learning Outcomes

• Students will be able to conceptualize and plan a high-tech business, demonstrating an understanding of the technology readiness levels (TRLs) and project life cycle management
• a student explains the specifics of managing science-intensive and nature-oriented projects in the bioecological sector
• a student identifies key players, markets, and trends in the bioeconomy
• a student uses classical and modern project management methodologies to the organization of research and environmental teams
• a student develops a strategic plan for a bioecological organization using SWOT, PESTEL, and the business model canvas
• a student develops a commercialization roadmap for a bioecological innovation, from research to market
• a student creates an integrated promotional campaign using digital marketing tools, storytelling, and science communication
• a student appleis marketing analytics and CRM systems to measure campaign effectiveness and optimize customer relationships in bioecological markets.

Course Contents

• Theoretical Foundations: Management and Marketing in the Bioecological Sector
• Strategic Planning and Market Opportunity Assessment
• Commercialization of Intellectual Property and Sustainable Business Models
• Promotion of Innovative Environmental Products and Integration

Assessment Elements

• Report
• Project

Interim Assessment

• 2026/2027 2nd module
  0.7 * Project + 0.3 * Report

Bibliography

Recommended Core Bibliography

• Biotechnology : commerce and civil society, , 2017
• New wealth : commercialization of science and technology for business and economic development, Kozmetsky, G., 2004
• Practical health promotion, Hubley, J., 2008
• The unspoken truths for career success : navigating pay, promotions and power at work, White, T., 2023
• Using the project management maturity model : strategic planning for project management, Kerzner, H., 2005

Recommended Additional Bibliography

• A practical guide to information systems strategic planning, Cassidy, A., 2006
• Building biotechnology : business, regulations, patents, law, policy, science, Friedman, Y., 2014
• Commercialization and agricultural development : Сentral and Eastern China 1870-1937, Brandt, L., 2005
• Promotion in the merchandising environment, Swanson, K. K., 2016

Authors

• Stankevich Nataliia Vladimirovna
• Bagaev Andrei Vladimirovich