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Illustration for news: Lesson on management and leadership from business leader with international experience

Lesson on management and leadership from business leader with international experience

On Jan 31 Dr. Florian Reiter, president of International Community Association of Nizhny Novgorod region (ICANN), Plant Manager of “Volkswagen Group RUS”, met with students of HSE - Nizhny Novgorod and shared with them his vision on managers’ functions in the constantly changing business environment. He spoke about the leadership role in the contemporary world as well as his international work experience in Germany, China, and Russia.

Imitation Drives Innovation

Creating totally new and exclusive products, business models and technology solutions is not always necessary in today's innovative economy; it is often sufficient to use the knowledge and inventions already available worldwide, according to professor  Mikhail Shushkin and associate professor  Sergey Alexandrovskiy, researchers at the Department of Marketing, Faculty of Management, HSE Branch in Nizhny Novgorod.